Brussels, Brussels Region, Belgium
I build global event strategies that move business forward. With 18+ years in the industry, I’ve led high-impact conferences, institutional gatherings, and ecosystem activations across continents. I began my career in São Paulo, where I built a strong operational foundation, and later expanded into international and cross-border strategy from Brussels. My work sits at the intersection of events, partnerships, and business development. I don’t approach events as standalone moments, but as strategic environments where brand narrative, relationships, and commercial outcomes align. Every element (format, audience, flow), is designed with intent. I’ve worked across markets, cultures, and stakeholder groups, navigating complexity with structure and calm execution. Whether in a boardroom, on-site, or resolving the unexpected minutes before doors open, I bring clarity, ownership, and focus on outcomes. Having lived on three continents and traveled extensively, I operate with a global perspective and a strong sensitivity to cultural nuance. It shapes how I design experiences and how I build relationships. I care deeply about Diversity, Equity, and Inclusion. The quality of a room defines the quality of the conversation and ultimately, the quality of the outcome. Outside of work, I’m also a mother, which means I’m very comfortable managing strong personalities and last-minute changes (not entirely different from events, just with smaller chairs). Beyond execution, I’ve built functions, frameworks, and partnerships that position events as a driver of growth, not just visibility. Strategic in thinking, global in perspective, and grounded in execution. And still attentive to the details that make an experience feel effortless.
Built and scaled P2P.org's global events and sponsorship function from zero into a core driver of institutional growth, brand positioning, and business development. . Founded the function from scratch, establishing events and sponsorships as a strategic channel for pipeline generation, partnerships, and market positioning, not just brand exposure. . Delivered 30+ in-person, hybrid, and virtual events across the US, Europe, and APAC at flagship industry moments (DevConnect, Consensus, EthCC, Solana Breakpoint), prioritizing audience quality and business outcomes over scale. . Structured and closed 20+ strategic partnerships end-to-end, including commercial negotiation, deal terms, and co-branded activation. . Made events a measurable business function, defining KPIs tied to ROI, BD-qualified conversations, pipeline contribution, and target account engagement. . Designed C-level and VIP experiences, creating high-trust environments that converted relationships into deal flow and long-term partnerships. . Owned global budget strategy, including forecasting, cost control, and supplier negotiation across multiple regions. . Acted as senior external representative of the brand, managing relationships with partners, speakers, venues, and key ecosystem stakeholders. . Built scalable playbooks and tooling to standardize execution and embed events into broader GTM and BD workflows. . Advised leadership on where and how to deploy events strategically to maximize commercial and brand impact.
Designed and delivered standout event experiences across nine European and UK offices for a leading economics consultancy, creating high-touch moments for senior client and partner audiences. . Produced client-facing conferences, executive roundtables, and curated seminars across 9 offices, deepening relationships with senior decision-makers and generating strong brand recall. . Partnered with Communications and senior leadership to shape event messaging, ensuring every activation reflected the firm's brand positioning and commercial objectives. . Introduced post-event evaluation frameworks, tracking attendee engagement and experience quality to continuously improve future activations. . Managed concurrent budgets, vendor relationships, and creative production across multiple European locations, with strong attention to detail and on-time delivery.
Event Strategy Consultant (Fixed-Term Contract) * Delivered a fixed-term consultancy focused on the strategic planning and execution of internal and external programmes, including working groups and general assemblies, ensuring alignment with organisational objectives and high-quality delivery. * Advised on venue sourcing strategy, evaluating and securing locations that supported both operational requirements and the strategic positioning of each event. * Provided budget planning and optimisation recommendations, balancing cost efficiency with premium attendee experiences to maximise programme impact. * Reviewed and strengthened the supplier ecosystem, establishing trusted partnerships and procurement processes to improve reliability, consistency, and long-term value. * Led event concept development and programme design, creating formats and content strategies that increased engagement and supported business objectives. * Assessed and optimised event operations, introducing more efficient planning frameworks and scalable processes to improve programme delivery.
Previously, I held the esteemed position of a full-time parent, showcasing unparalleled skills in chaos management and toddler wrangling. Took a career break to nurture tiny humans, becoming an expert in negotiation, crisis aversion, and snack distribution. Ready to bring my unique blend of parenting finesse and humour back to the professional arena. Skills: . Toddler Negotiation: Mastered the art of convincing that broccoli is, in fact, a delicious treat. . Crisis Aversion: Successfully diffused tantrums with strategic use of stickers, teddy bears, and the occasional interpretive dance. . Snack Time Alchemy: Transformed ordinary snacks into gourmet delights, earning the title of "Snack Magician". . Master Multitasker: Juggled diaper changes, meal prep, and calls like a pro, often simultaneously. Experience: - Implemented ground-breaking strategies to navigate bedtime negotiations, turning bedtime battles into epic bedtime victories. - Conducted extensive research on the effectiveness of silly faces in diffusing sibling rivalry. Education: Parenting Jedi Academy | Self-Taught Looking Back: Grateful for the adventure of parenting and the unique set of skills honed in the chaos. Now seeking a workplace that values a good sense of humour, resilience, and the occasional impromptu dance party.