Bünde, North Rhine-Westphalia, Germany
Supporting clients to develop coherent strategies and adapt to the challenges and opportunities that the changing nature of mobility presents.
Executive Partner leading international digital transformations and interim management mandates at the intersection of business strategy and emerging technology. Trusted C-suite advisor known for driving complex customer-centric turnarounds, large-scale CRM migrations, and AI-powered commercial growth across global industries. Global Solution Leadership: Define and execute large-scale, end-to-end CRM and CX strategies that optimize complex international customer journeys. Agentic AI & Next-Gen CX: Direct the integration of advanced AI and automated touchpoints to revolutionize digital engagement and drive hyper-personalisation. Large-Scale Program Management: Lead international cross-functional teams to successfully operationalize multi-market digital rollouts for major Automotive OEMs and luxury brands. Motorsport & Sports Tech Monetisation: Shape the global digital future of motorsport through strategic fan-base monetization, data analytics, and ecosystem integration. Luxury Experience Consulting: Design bespoke digital engagement and high-end CRM frameworks tailored to the unique demands of luxury goods and services. Commercial Value Realisation: Ensure complex technical roadmaps actively deliver against top-line business goals and P&L targets.
Led the Motorsport Competence Center at MHP, driving the intersection of digital transformation, high-performance racing strategy, and sustainability. Combined executive leadership with expertise in live data analytics and immersive customer experiences across the automotive/motorsport sectors. Key Achievements: Strategic Center Leadership: Established Racing Strategies & Digital Platforms as a core offering; successfully secured and grew new client engagements across the global motorsport landscape. BMW Motorsport Strategy: Defined and executed the Salesforce Strategy for BMW Motorsport, optimizing fan engagement, commercial operations, and data-driven performance insights. Advanced Digital Experiences: Championed the Digital Journey for fans/partners, pioneering Immersive Experiences using Virtual/Mixed Reality (VR/MR) and implementing Digital Promotional Gifts (NFTs). Live Performance Analytics: Developed and deployed advanced Racing Tools for real-time optimization, integrating and interpreting live, SAP-based data on track, weather, fuel, and efficiency. Sustainability & Decarbonization: Defined and developed tailor-made sustainability strategies and decarbonization paths for motorsport clients to achieve long-term environmental targets.
Took executive leadership of the MHP UK Subsidiary during a period of unprecedented market volatility (Brexit transition and the COVID-19 pandemic). I was responsible for the full P&L, strategic direction, and operational restructuring, successfully reorganizing and repositioning the company to ensure long-term stability and growth in a challenging market. Key Achievements & Responsibilities: Executive Leadership & Business Turnaround: Successfully steered the UK subsidiary through the commercial headwinds of Brexit and the pandemic, leading a comprehensive company reorganisation and market repositioning. Operational Restructuring & Team Leadership: Implemented a full team restructuring plan, including strategic hiring and capability alignment, to build a resilient, high-performing team focused on new market requirements. Portfolio & Go-to-Market Strategy: Led the development and adaptation of the service portfolio, ensuring offerings were relevant to the post-Brexit market and positioned for high-growth sectors. Commercial Growth: Drove business development efforts focused on new customer acquisition while maintaining and deepening relationships with the existing client base. Client Engagement Oversight: Maintained direct project responsibility onsite with key UK customers, ensuring the highest quality of service delivery and retaining a focus on customer outcomes.
Over a decade at MHP, I advanced through multiple senior consulting and executive leadership roles, culminating in directing global digital and CX transformation programs for major automotive OEMs. My experience spanned strategic process redesign, international system rollout, large-scale program management, and executive P&L responsibility for a subsidiary. I specialised in leading complex programs from initial concept and business case development through to successful global implementation and commercialisation, driving organisational change and building high-performing teams. Key Consulting & Executive Engagements Global Transformation Leadership (Senior Global CRM Advisor / Program Manager): Led global CRM template design and implementation for JLR at headquarters (UK) and directed the multi-level product definition and international launch of VW Commercial Vehicles' "Connect Fleet" connected services platform. Managed distributed teams of up to 25+ members, overseeing requirements engineering, service architecture, and Go-to-Market strategies. International CRM & CX Deployment (Global & Regional Consultant): Spearheaded international End-to-End CRM strategy and rollout across key APAC markets (e.g., China, Russia, UK) for a major OEM, ensuring successful process alignment and localization. Provided regional CRM and CX process expertise to JLR North America, focused on the complex Aftersales and Customer Service Center redesigns across the OEM-Importer-Dealer value chain. Boutique Consulting & Business Development (Engagement Lead): Served as MHP Responsible Partner to secure and deliver strategic engagements (e.g., INEOS Automotive, Triumph Motorcycles), leading team sales, comprehensive Customer Touchpoint Mapping, and technology platform architecture.
As the MHP Responsible Partner, I advised INEOS Automotive from its nascent stages to full-scale production, guiding the company in implementing its end-to-end Multichannel Customer Journey. My role was to build seamless customer processes from the ground up, scaling the business from an idea to a global brand producing 25,000+ vehicles. Key Achievements & Responsibilities: Program Leadership: Led a global MHP team in the design and implementation of core business processes, CRM systems (Salesforce & SAP C4C), and a holistic Customer Journey strategy. Strategic C-Level Advisory: Partnered closely with the INEOS C-suite to define the future-state CX strategy and secure budget for critical digital initiatives. Platform Development: Implemented the MHP Elastic Content Platform, which served as the foundation for INEOS's 3D Online and Dealer Car Configurator, enabling the delivery of immersive content and experiences. End-to-End Project Ownership: Took full responsibility for the project lifecycle, from initial proposal and planning to successful Go-Live, ensuring the project team delivered on all strategic objectives.
As the Senior MHP Program Manager for "Connect Fleet" at VW Commercial Vehicles, leading the strategic definition, technical architecture, and international launch of a key digital fleet management product. This was a significant leadership role overseeing product development and market introduction. Key Achievements & Responsibilities: Directed a complex, cross-functional program as the MHP Program Manager for "Connect Fleet," a data-driven tool leveraging vehicle and customer data to simplify fleet management (trip logging, usage analysis, driver management). Led and mentored a large, distributed team of 25+ members, managing all program from initial product definition through international market rollout. Drove multi-level Requirements Engineering and Product Definition, translating complex fleet manager needs into a simple, high-value digital product with a clearly defined service architecture and data flow. Spearheaded the Go-to-Market strategy, including Product Marketing and International Rollout plans, preparing the service for commercial launch and market growth (including representation at international trade fairs). Led the team which defined the end-to-end Service Architecture and Data Flow for the connected platform, ensuring data integrity and scalability across vehicle, customer, and fleet manager touchpoints.
Served as the MHP Responsible Partner and engagement lead for Triumph Motorcycles, successfully selling and delivering a strategic project focused on redefining the customer journey and technology architecture. This role combined strategic CX design with direct management and P&L oversight. Key Achievements & Responsibilities: Secured and led the high-value consulting engagement for Triumph Motorcycles, serving as the MHP Responsible Partner and successfully selling the initial 3-person UK-based delivery team. Directed the redesign of the End-to-End Customer Journey through comprehensive Customer Touchpoint Mapping, establishing a unified and exceptional brand experience. Defined the strategic architecture and process integration for key customer technologies, including the Immersive Configurator and foundational CRM systems, linking digital and physical touchpoints. Established core Customer Touchpoint Definitions and process requirements to enable data-driven interactions, laying the groundwork for future CRM and marketing automation initiatives. Managed and led the dedicated 3-person project team in the UK, ensuring project milestones were met, client expectations were exceeded, and a high-quality strategic output was delivered.