Cristóbal Grandes

Senior Account Manager Enterprise and Public Sector at SoftwareOne Spain / IA Services / Business Development, Strategy & Sales Management

Greater Madrid Metropolitan Area

About

Senior executive in Business Development and Commercial Management, with more than 25 years of experience leading major strategic accounts in the public sector and complex projects based on Artificial Intelligence and advanced technology. Specialized in enterprise account strategy, opportunity generation, and coordination of technical teams and partners in institutional and highly regulated environments. Enjoying strategic projects within my company where growth, applied innovation, and rigorous execution are key. Creative, empathetic, proactive, customer focused, always learning. Motivated by new challenges, leadership skills, planning and very positive. Willing to travel.

Experience

  • Director Senior de Cuentas Enterprise y Sector Público en SoftwareOne Spain at SoftwareOne Spain
    Jan 2026 - Present · 7 mos

    Strategic management of key accounts within the public sector, leading complex Artificial Intelligence initiatives. Development of Enterprise account strategies, opportunity identification, and coordination of technical teams and partners to deliver high-impact solutions in institutional environments.

  • Business Development Manager at Crayon
    Nov 2020 - Jan 2026 · 5 yrs 3 mos

    - Management of an interdisciplinary team to address complex and interdependent issues from a professional channel perspective. - Direct relationship with integrators, consultants, technology providers, and new sales channels within the channel environment. - Management of relationships with ISV alliances and other manufacturers. Company acquired by SoftwareOne in January 2026.

  • UC Specialist at Cloud Communications a Division at NTT in NTT Ltd at NTT Ltd.
    Oct 2019 - Nov 2020 · 1 yr 2 mos

    NTT Ltd. is a leading global technology services company. We partner with organizations around the world to shape and achieve outcomes through intelligent technology solutions. For us, intelligent means data-driven, connected, digital, and secure. As a global ICT provider, we employ more than 40,000 people in a diverse and dynamic workplace that spans 57 countries, trading in 73 countries and delivering services in over 200 countries. Together we enable the connected future.

  • UC Sales Specialist Southern Europe at ARKADIN
    Feb 2015 - Oct 2019 · 4 yrs 9 mos

    Arkadin is the fastest growing collaboration service provider in the world. We offer a wide range of unified communication and collaboration solutions: audio conferencing, video conferencing, web conferencing and virtual events Company acquired by NTT in October 2019

  • Acount Manager at Nextel Engineering Systems
    Jun 2008 - Jan 2015 · 6 yrs 8 mos

    To provide a complete end-to-end technological solution based on the experience in Microsoft, HP, Citrix,IBM, EMC, VMWare...