Cristina Villalba Veira

Head of Communications & Marketing @ GXO Logistics | Reputation, PR, Internal Communications | Engagement, Diversity & Inclusion | Civil Merit Condecoration | #SoyEjeCon | Best Dircom 2025

Greater Madrid Metropolitan Area

About

I bring over twenty years of experience in Corporate communications, PR, and employee engagement. My focus is on leveraging internal communications and branding strategies to enhance organizational culture and strengthen market positioning. With a career spanning strategic sectors (Banking, Energy, Aeronautical, Defense and Logistics) in international backgrounds, I have cultivated expertise in Strategic Reputation, Media Relations, Branding, crisis management, and Corporate Affairs. Passionate about fostering collaboration, I work to ensure communication aligns with company goals, driving both internal engagement and external visibility. Multilingual in Spanish, English, French and Italian, I am committed to delivering impactful communication solutions that resonate globally.

Experience

  • GXO Logistics, Inc. (5 yrs 2 mos)
    • Head of Communications & Marketing
      Jun 2021 - Present · 5 yrs 2 mos

    • Diversity, Inclusion, and Belonging Manager
      Mar 2023 - Present · 3 yrs 5 mos

  • Advisor / Consigliere at Confassociazioni España
    Jul 2026 - Present · 1 mo

    Communications and Marketing Advisor, supporting the strengthening of business and professional relationships between Spain and Italy.

  • Director Communications at Kreab España
    Apr 2020 - Jun 2021 · 1 yr 3 mos

  • Babcock International Group (Full-time · 3 yrs 1 mo)
    • Head of Communications at European Military Aviation
      Feb 2018 - Apr 2020 · 2 yrs 3 mos

    • Head of Communications Iberia
      Apr 2017 - Apr 2020 · 3 yrs 1 mo

  • Director of External Communications and Corporate Social Responsibility at Viesgo
    May 2016 - Apr 2017 · 1 yr