Albany, New York, United States
Communications and marketing professional specializing in corporate communications, brand storytelling, and employee engagement. Manages social media for consumer brands Wet-Nap®, Nice ‘N CLEAN®, and Grime BOSS, supporting product marketing and promotional campaigns, strengthening brand awareness and engagement across digital platforms. Experienced in leading internal and external messaging initiatives that strengthen brand voice, drive engagement, and improve connection across teams, stakeholders, and audiences. Background working in a corporate communications environment with exposure to B2B and major retail partners including Costco, Walmart, and Amazon. Collaborates cross-functionally with departments including R&D, Operations, IT, and Sustainability to support aligned messaging, product storytelling, and company-wide communications that ensure consistency and clarity across initiatives. A collaborative and creative communicator with strengths in social media management, content creation, and designing impactful internal communications that inform, align, and engage employees across the organization. Known for a detail-oriented approach and the ability to turn complex information into clear, engaging stories that support business goals.
• Produced captivating social media content on LinkedIn and Facebook, increasing engagement and brand awareness across multiple platforms. • Redesigned Nice-Pak’s website by creating a more user-friendly interface with improved visitor metrics. • Performed comprehensive social media audits of competitors, strengthening the marketing team’s strategic planning and competitive positioning. • Crafted dynamic slideshows for corporate offices on Mvix, leading to an increase in employee engagement. • Refined biographies for the Executive team, ensuring precision, professionalism and a smooth narrative flow. • Developed one-pagers on communication materials, enhancing the professionalism of key corporate messaging. • Updated employee orientation materials, improving the onboarding experience and the new hire process.