Zurich, Zurich, Switzerland
Global Marketing & Communication Executive with 10+ years of experience leading brand growth, digital transformation, and multi-market campaigns for international organizations across Fashion, Luxury, Watches, Jewelry, FMCG, Retail, and Aviation. I design and execute integrated marketing strategies that combine creative storytelling, data-driven insights, and AI-powered tools to optimize campaigns, streamline content production, and deliver measurable ROI. I excel in managing multimillion-euro budgets, leading cross-functional teams, and aligning marketing initiatives with corporate strategy to drive global brand impact. My expertise spans the full marketing funnel, including digital, social, performance, influencer, search, display, media planning, PR, and corporate communications. I thrive in multicultural, fast-paced environments, building strong connections between brands and audiences while steering strategic decision-making. Languages: English, Italian, German, French, Spanish Core Competencies: • Global Marketing & Communication Strategy • Brand Growth & Positioning • Multi-Market Campaign Leadership • Digital Transformation & AI-Powered Marketing • AI-Enhanced Marketing & Data-Driven Insights • Media Planning & Cross-Channel Optimization • Public Relations & Corporate Communications • Team Leadership, Development & Stakeholder Management
• Leading international marketing & communication programs to strengthen brand equity and business performance • Driving integrated strategies and global campaigns across key markets • Steering media planning and investment strategy to maximize efficiency and impact • Overseeing digital strategy, full-funnel activation, and content governance • Shaping brand communication frameworks and global narrative consistency • Managing PR strategy and stakeholder communications • Actively integrating AI-powered tools to enhance campaign performance, streamline content production, and drive smarter data-driven decision-making • Partnering with executive leadership on strategic decisions and cross-market execution
Business Lead for the agency’s global key client, driving strategic and tactical marketing & communication initiatives while leading and mentoring a high-performing team. • Designed, executed, and presented integrated marketing and communication strategies for international clients, ensuring alignment with business goals and driving brand growth. • Represented the agency with clients, partners, and stakeholders, enhancing agency positioning and reputation. • Collaborated with internal teams and creative agencies across the OMG network, ensuring seamless campaign delivery and cross-market consistency. • Monitored the Swiss and international media landscape, identifying trends, opportunities, and emerging channels for client growth. • Led special projects and new business initiatives, demonstrating strategic insight, client-focused leadership, and innovation.
Growth within the international marketing department. Positions held: - Media Planning Project Leader (2011 – 2012) - Global Head of Media – Marketing International (2012 – 2021) • Led the global marketing & communication strategy, ensuring alignment with business objectives and brand growth. • Oversaw media planning campaigns end-to-end, including KPI definition, implementation, optimization, reporting, and final results evaluation. • Directed digital campaigns across the full marketing funnel, covering Social Media, Display, and SEA/Shopping. • Managed relationships with agencies and international media owners, including contract negotiations. • Contributed to strategic decision-making and drove performance improvements across multi-market campaigns. • Led the HQ team and coordinated marketing teams across all regions worldwide.
• Developed and executed marketing and media plans across online and offline channels, aligning campaigns with brand strategy and business objectives. • Managed sponsorships and co-marketing initiatives, maximizing brand visibility and partnership value. • Organized events, press days, and product launches, ensuring flawless execution and high media impact. • Led public relations activities and press office operations, cultivating relationships with media and industry stakeholders. • Collaborated with cross-functional teams to ensure consistent brand messaging across markets.
Volare S.p.A. (Volareweb.com & AirEurope) Alitalia Group Internal growth, covering strategic and operational roles in marketing and communication. Positions held: - Management Information System & Network Design (2001 – 2003) - Communication & Events (2003) - Territorial Project Management (2003 – 2004) - Communication Manager (2004 – 2005) - Marketing & Communication Manager (2005 – 2009) • Led integrated marketing & communication strategies across online and offline channels, ensuring alignment with brand strategy and commercial objectives. • Directed creative strategy and advertising campaigns, driving brand visibility and customer engagement. • Managed public relations and press office activities, strengthening relationships with media, stakeholders, and institutional partners. • Oversaw sponsorships and co-marketing initiatives, maximizing strategic partnerships and brand equity. • Managed brand identity and corporate image, and led events and trade fairs, delivering high-impact brand experiences. • Coordinated internal communication and customer care programs to support service and organizational alignment. • Collaborated cross-functionally to advance commercial, marketing, and brand priorities. • Led and mentored a multidisciplinary team, ensuring operational excellence and seamless cross-department coordination.