San Francisco Bay Area
Marketing and Event Operations leader with 10+ years of experience delivering high-impact events, campaigns, and go-to-market programs across global technology organizations. Expertise in managing event lifecycles, marketing operations, campaign execution, meeting programs, vendor coordination, and event attribution reporting. Known for driving seamless execution across multiple stakeholders, optimizing operational processes, and translating marketing strategies into measurable results that increase engagement, accelerate pipeline, and support revenue growth.
• Own end-to-end planning and execution of global go-to-market (GTM) events, ensuring alignment with marketing objectives, business priorities, and revenue goals. • Partner with cross-functional teams including Marketing, Sales, Product Marketing, and Creative to develop integrated event promotion strategies that drive awareness, engagement, and attendance. • Manage event marketing operations, including event landing pages, registration workflows, lifecycle email campaigns, attendee communications, and post-event follow-up. • Coordinate the production and delivery of event assets, signage, branded materials, and onsite collateral while managing timelines, vendors, and logistics to ensure seamless execution. • Track and report on event performance metrics, attendee engagement, and program effectiveness to support data-driven decision-making and continuous process improvement.
• Executed integrated digital marketing campaigns and virtual event programs in partnership with internal stakeholders, agencies, and global teams, driving a 15% increase in audience engagement through data-driven optimization and customer journey enhancements. • Managed digital event promotion and campaign execution across web, email, and social channels, leveraging analytics and performance reporting to improve targeting strategies and increase digital engagement by 12%. • Led cross-functional initiatives supporting global marketing programs, including the redesign and content strategy refresh of Intel.com’s homepage, coordinating stakeholders, timelines, localization requirements, and campaign deliverables to meet business objectives. • Oversaw homepage operations, content publishing, and testing initiatives, implementing A/B testing and performance optimization strategies that increased user engagement by 15% while improving operational efficiency. • Analyzed campaign, web, and audience performance data to inform marketing decisions, optimize digital experiences, and support continuous improvement across global marketing programs and events.
• Managed end-to-end execution of integrated co-marketing programs with eight strategic technology partners, coordinating cross-functional stakeholders and campaign deliverables to drive a 10% increase in engagement and 5% growth in lead generation. • Planned and executed partner marketing campaigns across email and digital channels, leveraging audience insights, performance analytics, and campaign optimization strategies to increase engagement and improve program effectiveness. • Led the implementation and adoption of a new Partner Relationship Management (PRM) platform (ZiftONE), overseeing project planning, stakeholder communications, training, and onboarding for more than 250 partners. • Coordinated partner enablement initiatives, marketing assets, and campaign workflows to ensure alignment between sales, marketing, and partner teams while improving operational efficiency and program scalability. • Monitored campaign performance and partner engagement metrics, providing reporting and recommendations to support data-driven decision-making and continuous program improvement.