Andorra
Proven business leader and Board Director with 25+ years of global executive experience across industry-leading, blue-chip consumer companies. I bring a rare breadth of expertise across strategy, marketing, sustainability, innovation, and organizational leadership, grounded in a strong track record of delivering commercial growth and driving business transformation. Recognized for a consumer-first and a results-oriented approach, I’ve led business-critical agendas across global and regional markets, with impact spanning business, brand, performance marketing, portfolio, and commercial strategy. I balance long-term strategic thinking with operational pragmatism and executional excellence. I currently lead as CEO of Air Up and hold board seats at Ricola and RBE (Burger King, Popeyes, and Tim Hortons). My background includes senior leadership roles at PepsiCo and Danone, leading up to a president-level role at Kraft Heinz, where I championed growth as Chief Growth & Sustainability Officer. In this capacity, I drove international expansion, cross-border innovation, and high-impact long and short term strategies.
Leading the next phase of global growth and omnichannel evolution for air up®. Culture & Empathy: Fostering a world-class team built on trust, active listening, genuine care, and accountability. Purposeful Innovation: Scaling our Scentaste™ tech to deliver the purest drink on Earth—zero sugar, zero artificials, just water—with health & sustainability at our core. Strategic Scale-Up: Merging our strong DTC footprint with physical retail to unlock a new era of global growth.
Chairwoman for air up®. Board leadership for the Munich-based scale-up redefining hydration through neuroscience-led scent technology. As air up® evolves from a digital disruptor into a global omnichannel powerhouse, my role is to support the transition from its visionary startup roots toward sustainable operational excellence. Focus Areas: Board Governance & Alignment: Facilitating the Value Creation Plan by driving strategic set up and implementation, plus fostering close collaboration between the founders, management and board members plus our partners at Five Seasons Ventures, IPPEN.MEDIA, and PepsiCo. Leadership Coaching: Serving as a sounding board and mentor to the CEO and executive team to support a high-performance, growth-oriented culture. Commercial & Marketing: Providing hands-on guidance to help scale the commercial engine and accelerate the brand's global retail presence.
Board of Directors member at Ricola, a globally recognized Swiss family business renowned for its herbal expertise and strong commitment to sustainability. As Ricola continues to innovate and expand internationally, I contribute to shaping its strategic direction and long-term vision. Working closely with the leadership team and fellow board members, I support Ricola’s growth ambitions while ensuring the company remains true to its heritage and core values.
Board of Directors member and Non-Executive Director for Restaurant Brands Europe (RBE), a fast-growing CINVEN portfolio company. I hold board responsibilities for RBE, which operates well-known fast-food chains Burger King, Popeyes, and Tim Hortons across Spain, Portugal, and Italy. In this high-paced, dynamic environment, I support the leadership team in driving strategic growth and navigating complex market challenges. My role also includes oversight of ESG external governance, helping to set and advance key priorities and targets—such as net zero commitments backed by a robust decarbonization plan—as part of the company’s broader value creation strategy. CINVEN is a global private equity firm with a 30-year track record, focused on partnering with companies poised for step-change growth.
This position evolved from COO to CGO. Leveraging extensive FMCG expertise, proven ability to coach teams, and global organization skills, I drove a strategic mandate focused on driving measurable impact and business growth. This role successfully integrated new capabilities and finalized an effective founder’s transition. My last stage of my time at Anthesis focused on ensuring a seamless handover of key clients, sector infrastructure, and core operations to the current CEO and growth teams. Anthesis is a world’s leading purpose-driven professional services hub—digitally enabled and science-based—supporting companies with world-class expertise to build a more sustainable future for all. Anthesis is part of the portfolio of Carlyle, a global private equity group.
Defined and executed the international growth strategy, driving innovation and building high-performance capabilities across Categories, Marketing, Insights, Brand Building, Sustainability, Partnerships, Digital Transformation/eCommerce, and R&D teams. Delivered accelerated global growth by leveraging a unique portfolio of iconic and emerging brands across retail, online, and foodservice channels. Led bold, transformational ESG initiatives, embedding robust environmental, nutritional, and social agendas throughout the portfolio and regions. Spearheaded the setting of ambitious Net Zero 2050 targets and sustainable agricultural practices, fundamentally redefining Heinz’s global impact. Demonstrated a proven track record of delivering sustained double-digit top-line growth and single-digit EBITDA improvement. Established a scalable, repeatable growth model focused on portfolio optimization, innovation, go-to-market excellence, footprint expansion, and targeted investments—powering significant growth in emerging markets. Drove with our great teams a sound cultural transformation, achieving “Best Place to Work” awards in 12 key locations. Orchestrated the implementation of connected marketing technology across 10 internal content and martech agencies, enabling full-funnel eCommerce activation. Achieved external recognition with Kraft Heinz named the #1 Most Creative Food & Beverage Brand at Cannes Lions 2023. Built strategic external partnerships and developed a growth-centric organizational structure across five business units to drive unified creativity and innovation.