Austin, Texas Metropolitan Area
I am a bilingual (English/Spanish) Marketing Leader with an extensive track record of success in the high-tech industry within all facets of marketing and communications. Adept in orchestrating innovative GTM strategies and driving significant growth and demand to increase sales revenue. I am a high-performing thought leader recognized and awarded for multiple individual and team accomplishments, with a proven ability to build relationships and collaborate with cross-functional teams to drive consistent results. CORE EXPERTISE: Partner Marketing | GTM Strategy | Event & Field Marketing | Sales and Partner Enablement | Digital and Social Marketing | Brand Management/Evangelism TOP GALLUP STRENGTHS: Positivity | Relator | Strategic | Learner | Achiever On a more personal level, I have a passion for cooking; I love to host parties, especially when there is a theme. I love to travel and learn from different places, so I'm known for posting many pictures of places I go and the food and drinks I try. I also like to cater to my creative side by writing in my journal, scrapbooking, and coloring.
New Year, newer and bigger responsibilities for this growing job of mine. This new (expanded) role will come with doing more of what I'm passionate about, which is helping partners with their marketing directly!
Starting a Partner Program focused on MSPs from scratch was an enticing beginning to this job when I first started at Egnyte. Elevating the Egnyte Brand in the channel, making MSPs aware that Egnyte was investing heavily in having a channel Program and that we wanted to grow it was almost the sole focus of 2021 for the program and the team. Developing new strategies, pricing packages and material to help our partners grow their business with Egnyte was the key focus in 2022. We recruited 800+ new partners, won so many awards, spoke at a few events, helped multiple partners with marketing and brand ideas, ran some workshops. Overall it was a great 2 years prepping for the next level up for our program and my new role of Head of Global Partner Marketing 2023 is looking to be an another exciting, busy year!
This role was crafted as a result of reorganization of the structure of product marketing. My Focus for this role is across Rackspace with a concentration on Events and Enablement for both Field and Sales as well Analyst Relations. Specifics on the role responsibilities: • Develop & execute content strategy to align to buyers journey and deal stages and ensure that the content requirements are aligned with all of our announcement and events (Sponsored as well as Hosted events). • Develop content to nurture our marketing leads, collaborating with our campaigns and marketing automation teams to execute. • Drive our messaging into the market outside of the campaigns and events via blogs, webinars, social, PR and AR • Define Sales Enablement Strategy based on seller requirements, product initiatives and our GTM Strategy • Develop programs along with Sales Academy, to provide better enablement to our sellers • Drive requirements & track metrics for content consumption and deal attachment through Seismic and Salesforce • Develop Sales Play prioritization strategy and represent portfolio at the Sales Leaders Council quarterly • Collaborate with Regional Marketers to help with local execution • Internal Communications, ensuring that the interconnected teams are aware of all of our GTM activities, enablements to help drive demand. • Analyst Relations: work with Product team on Strategy, analyst engagements, prepare team for inclusion on reports, project manage deliverables and briefings. Making sure that the Product Leaders have the engagements they need to be successful. Outside of my current role: • Social evangelist and ambassador program - Curating content for Rackers to share on social • Social Selling – helping leadership and sales take advantage of social for prospecting and to raise SME social status.
As the senior product marketing manager I am responsible for messaging and overall Go-to-market strategy for the portfolios I cover. Portfolios covered: Managed Security, DBA Services, Business Intelligence, Oracle Solutions. Specifics on what the role entailed: • Articulate messaging to deliver value and solve problems for the market, working closely with product managers and technical resources. • Develop & execute content strategy focused on key buyers, personas and use cases across all industries. • Lead the GTM plan, taking into account buyers journeys and working closely with campaign team for execution • Support global launch readiness (internal & external) for new products and/or enhancements. Including ownership of content strategy, plan and execution of deliverables, working with PR team to make announcements as well as with AR team on messaging we want to get out to analysts. • Drive our messaging into the market outside of the campaigns via blogs, webinars, social, PR and AR. • Work directly with partners, engaging on co-marketing activity such as events, joint collateral, blogs, webinars. • Being an internal evangelist of how my portfolio fits into the rest of Rackspace. Working closely with other product marketers in the Business units, regional teams, as well as Sales to cross-pollinate our content. • Collaborate with our regional marketers to help with local execution. • Collaborate with product and enablement teams to create training decks to get the latest messaging and strategy out to our sales force. Additional cross-team responsibilities: • Social evangelist and ambassador: curating content for Rackers. • Sales newsletter: design, editing and deliver portfolio content • Manage Social Media activity: promote all of team’s content via social tools and report on monthly basis to make data driven decisions on what types of blogs the team should write, times and platforms to post. • Sales enablement focal for my team
As the Cloud Integration Campaigns Leader, lead team of 9 campaign planners. Including mentoring and training of new hire local employees and being the Cloud Integration focal for our Austin Offices. • Responsible for end-to-end program & campaign planning. Setting priorities which supported the business and program strategy/objectives integrating the right mix of Demand Gen tactics. Cross-teaming with market management, product management & sales to create a 360 degree execution plan for my portfolio. • Applying data driven insights to better profile, target and re-target prospects, driving the continual optimization of campaign execution by delivering higher quality responses & improving conversion rates. • Measured & reported on global campaign performance against agreed-upon metrics, working across regions to identify & analyze gaps with actions plans to course-correct where needed. • Worked with agencies & the integrated marketing team to ensure world-class quality marketing materials were produced including web content, campaign assets & offers, emails, ads, graphics, webinars, videos, etc. • Marketing focal for our global annual event representing 3 Software brands. Establishing the strategy behind all of the campaigns to drive attendance to the event, social media plan (pre, during and post event), as well as enablement of sales & marketing teams around the world, so they could leverage the material created and execute it in their own markets. 2014 Temp Assignment: • Editor in Chief for our Application Integration Middleware (AIM) Newsroom. This entailed working with our agency Ogilvy and our content marketing team to create quick-to-market content and creative elements surrounding our portfolios. Awards: • Manager’s Choice Award (4)
This role evolved throughout the years and I was able to cover demand gen for several of the WebSphere Software Group portfolios. The biggest of my projects was always the Annual Global event (IBM Impact) and I crafted my job role to become the Social and Digital marketing lead for my team - a personal passion of mine. • Social Media Lead for WebSphere in North America: Built strategy to incorporate Social Media Marketing into the team’s demand gen campaign planning. Liaison for Sales, Market Segment Managers, marketing peers, business partners and Lead development reps. My Social Newsletter had 25+k subscribers. • NA focal for our annual global conference held in Las Vegas with (started with 5k grow to 20k+) technology and business leaders across industries. Planned and executed audience generation tactics to drive attendance to the event, managed the Lead management process post event, enabled sales and lead development reps to accelerate closing deals and opening new opportunity. • Demand Programs Manager responsible for end to end program and campaign planning. Cross-teaming with market management, product management and sales to create a 360 degree execution plan. Throughout the years I’ve covered the following portfolios in order of recency: MobileFirst & Mobile Security, Application Servers, Connectivity and Integration Software, Business Process Management and WebSphere e-commerce solutions. • Cross-team Digital strategist and focal for working with our Agencies. • Mentor to new acquisitions team members and training of IBM Processes and Execution tools Awards: - Night on the Town Award from VP of NA Sales – for 8 years of guidance and enablement with individual rep attention for our annual global event. (2014) -Night on the Town Award from VP of NA Marketing – for establishing a best practice for Lead Management with process improvement for large scale events. (2009) - Multiple peer thank you awards
Product Launch manager – Responsible for strategy and planning for strategic product launches. • Overall Project Manager ensuring all the moving pieces were on schedule to meet deadlines. • Prepared presentations and reports for executives. • Coordinated with all the product managers, content, managers, market segment managers, to ensure that their deliverables were on on time. Logistics manager and Audience gen manager for our 1st global conference: IBM Impact with 5k+ technology and business leaders across industries (www.ibm.com/impact). • Planned and executed audience generation tactics to drive attendance to the event • Worked with vendors and agencies on all of the logistics pre event. • Onsite managed the Executive program, coordinating executives schedules and presentations. • Point person onsite for any logistical issues • Coordinated event Staff schedules and info desk. Awards: Team Award 08 from VP Marketing: for successfully creating local event series spin-off from our large global event Impact. That’s how the “comes to you events” were born.