Portugal
Cristina Borges de Carvalho brings over 25 years of experience with a proven track record in revenue growth and project delivery across marketing, communications, and operations in luxury hospitality, fashion, retail, technology, and automotive sectors. Core expertise: - PR, DIGITAL MARKETING & COMMUNICATIONS, EVENTS & EXPERIENCES, BRANDING BRAND STRATEGY - Costumer centric, brand maniac, championed consumer needs by shaping brand plans that build equity and business. ATL/BTL/TTL - Manage international advertising agencies on optimised & creative media plans - traditional, digital, product placement and other innovative tactics to deliver tactical & strategic advertising concepts - CRM champ - Loyalty program launching & promotion RETAIL: - Shape & monitor mkt campaigns for seasons/promotions PRODUCT MANAGEMENT - product conception, naming, labelling, positioning & forecast. PEOPLE MANAGEMENT - Recruited, coached & developed incredible talent in EMEA Over the past years, she has focused on the luxury hospitality industry, collaborating with some of the world’s most distinguished hotels, brands, and travel experiences. She is currently Chief Marketing Officer at Sublime Hotels. Previously, Cristina served as Marketing Director for Puente Romano Beach Resort and Nobu Hotel Marbella, where she played a key role in shaping brand positioning and international visibility. She was also instrumental in the successful launches of Nobu Hotel Marrakech, Teranka Formentera, Maribel Sierra Nevada, Hermitage Bay, Nobu Riad, and Nobu Barbuda. Earlier in her career, she was Public Relations Director for the Anantara brand across Europe, the Americas, and North Africa, where she led brand communications, public relations strategy, reputation management, and social media direction across these markets. Highly networked and strategically driven, she has been a core member of the leadership teams at the properties she has led, overseeing global marketing strategy, strategic partnerships, and high-profile events. She brings a progressive mindset, consistently integrating new approaches to ensure PR and communications remain a core driver within the marketing mix, effectively addressing evolving business challenges. Alongside her executive role, Cristina is a lecturer at Les Roches Hospitality School, teaching Marketing and Luxury to Executive, Postgraduate, and Master’s students, and at Católica University within the Luxury Executive Program..
Specialised Executive Luxury Management Executive Program is designed to equip professionals with strategies for high-end markets. The intensive curriculum covers brand management, consumer behavior, and retail.
The executive luxury program equips professionals with the skills needed to succeed in luxury, balancing modern expectations with timeless values while combining creativity, aesthetic sensitivity, and strong business expertise.
Passionate about shaping future leaders, I am proud to be a professor at Les Roches. Committed to fostering excellence in hospitality education, I inspire students from Masters and Executive Courses to embrace creativity, innovation, and global perspectives in luxury hospitality. Honored and proud to develop the next generation of industry leaders at Les Roches. #Education #HospitalityLeadership #luxuryhospitality #luxuryretail #LesRochesFaculty"