Cristina Harles

Brand Manager NESCAFE SEE at Nestlé

Bucharest Metropolitan Area

About

Brand & Marketing Manager with 10+ years of experience in FMCG, pharma and pet food. Strong background in leading brand strategies, product launches and integrated campaigns, with decisions driven by consumer insights, data and business KPIs. Structured, results-oriented professional, with a proven ability to deliver sustainable growth while building strong, relevant brands. Driven by purpose, integrity and the belief that strong brands are built when numbers, people and meaning work together.

Experience

  • Nestlé (9 yrs 11 mos)
    • Brand Manager NESCAFE Coffee Mixes SEE - Romania & Croatia
      Mar 2026 - Present · 4 mos

    • Brand Manager NESCAFE Coffee Mixes SEE - Romania Moldova & Bosnia
      Nov 2024 - Apr 2026 · 1 yr 6 mos

    • Brand Manager NESCAFE Coffee Mixes SEM - Romania & Montenegro
      Nov 2021 - Oct 2024 · 3 yrs

  • BIOFARM (3 yrs 4 mos)
    • Product Manager
      May 2014 - Aug 2016 · 2 yrs 4 mos

    • Junior Product Manager
      May 2013 - May 2014 · 1 yr 1 mo

  • Marketing Intern at TIRIAC AUTO SRL
    Feb 2013 - Apr 2013 · 3 mos

  • Sales Intern at Orange Romania
    Apr 2012 - Apr 2012 · 1 mo