London, England, United Kingdom
A dynamic and strategic digital marketing professional with 15+ years of international experience across agency and client-side roles, driving growth for global brands and technology leaders. I specialize in content strategy, paid media, SEO, website management, and digital transformation, blending creativity with data-driven precision to deliver measurable impact. Currently part of Siemens Digital Industries Software, where I lead Account-Based Marketing (ABM) initiatives within the Global Center of Excellence and serve as Senior Communications Manager for the DI PA Software portfolio. My work focuses on demand generation, brand storytelling, and Xcelerator positioning, ensuring that our communication strategies inspire, engage, and convert. Previously, I managed global digital ecosystems for brands such as McLaren, Manchester United, Ray-Ban, Pepsi, Lenovo, and Shell, developing integrated strategies that connected audiences across EMEA, APAC, and LATAM. I thrive on collaboration, innovation, and turning complex ideas into compelling digital experiences that bridge marketing creativity with business goals. Core Skills: • Digital Strategy & Content Marketing • Account-Based Marketing (ABM) • SEO & Paid Media (Search & Social) • Campaign Management (Eloqua, Salesforce) • Global Brand Communications • Analytics & Performance Optimization (Adobe Analytics, Omniture) • Website Management & UX Optimization
Within the Demand Center of Siemens Digital Industries Software’s Marketing and Communications organization
Strategic and results-driven senior Communications Manager, overseeing overall communications for the DI PA Software portfolio. I lead demand generation campaigns for the software division and serve as the Xcelerator ambassador for PA from the communications perspective. My role involves developing and implementing global communication strategies that enhance brand awareness, drive engagement and demand, and support business objectives within the digital industries sector. Key Responsibilities: o Developing and implementing comprehensive global communication strategies aligned with business goals, focusing on the DI PA Software portfolio. o Leading integrated communication campaigns across digital, traditional media, and events to enhance o brand awareness, perception, and drive demand generation. o Creating compelling content aligned with brand guidelines. o Collaborating with regional teams to align communication strategies with global branding.
Managed and evaluated Gulf’s digital marketing ecosystem. Led the social media content and strategy & grew the local communities for a brand with a longstanding heritage to ensure governance is in place for all markets (EMEA, Latin America, South-East Asia, India, China). Responsible for creating footprint for all the global markets, engaging target markets with meaningful and relevant content mapped to industry trends. Planned and executed all web, SEO/SEM, social media, and advertising campaigns. Social Media & Digital: o Designed, built, and maintained Gulf’s social media presence, including corporate channels, managing an annual digital marketing budget of $4.5 million o Led the creative brainstorming on sponsorship campaigns and strategy on Digital for all the markets. o Worked with global digital agencies to develop strategy and powerful content to target B2B, B2C and B2B2C customers, demonstrating Gulf’s technology and reliability o Measured and reported performance of all digital marketing campaigns and measured effectiveness against the brand’s objectives (ROI and KPIs), brainstormed new and creative growth strategies through digital marketing o Launched & managed the global Sprinklr account for Modern Engagement, Modern Research and Modern Advertising and supported markets in using the tool and turning data into actionable insights. o Delivered up-to-date and consistent content across all digital channels, growing audiences through the brand’s sponsorship with McLaren, Formula 1, Manchester United o Engaged local markets in analysis of social media performance and recommendations for enhancing effectiveness o Established a robust measurement framework to support ongoing improvements in engagement and communication o Worked with Brand & Communications Manager, Global Sponsorship Manager and sponsorship partners to develop the most effective marketing campaigns o Created monthly insightful channels and campaigns scorecards in making business decisions
Managed and evaluated Gulf’s digital marketing ecosystem. Led the social media content and strategy & grew the local communities for a brand with a longstanding heritage to ensure governance is in place for all markets (EMEA, Latin America, Asia, Africa). Responsible for creating footprint for all the global markets, engaging target markets with meaningful and relevant content mapped to industry trends. Planned and executed all web, SEO/SEM, social media, and advertising campaigns. Digital Thought Leadership: o Acted as a consultant, champion and thought leader of digital marketing across the organisation and key markets, helping leverage best practice to commercial advantage and developing digital marketing guidelines to ensure governance is in place o Provided digital training to the local marketers and selected licensees and distributors Website Management & E-commerce strategy: o Led the launch of the new Gulf global website & owned the website content strategy, SEO and optimisation o Standardised the global & local websites to deliver information as per global guidelines, incorporated Gulf’s technology tools o Developed content marketing strategies for brand building, integrated product positioning, promotions and overall campaign objectives across a variety of channels integrated with the website o Educated stakeholders on insights derived from analytics, pertaining to their area of the business driving smarter decision-making and adjustments in the strategy o Developed, owned and drove the eCommerce vision and roadmap for the organisation & supported markets in their local ecommerce strategy on the new Gulf website o Identified emerging eCommerce channels at a regional level to expand Gulf’s online presence (in markets like China)
Social Strategy Lead and Paid Social Manager across all markets (Europe, Australia, US). Accountable for the successful delivery of the Social Media Team campaigns and ensuring they deliver on target. Build relationship directly with media owners. Implement strategy and campaign development, execution, optimization and measurement. Accurately forecast and determine budgets across integrated, multi-channel campaigns. Pro-actively drive efficiency within social media management at both client and team levels, with clear focus on process, best practice and technology deployment. Collaborate with global marketing team on adapting global social media campaigns in the most compelling and effective way.
Shaped a community and contributed to business objectives by interacting with potential customers utilising a global social media strategy across organic and paid social platforms in multiple regions, including Europe, Latin America, Middle East, and Asia. Promoted EF English Live, an online learning platform, targeting specific audiences utilising engaging social media content to elevate product allure and increase sales. Developed sustainable relationships with influencers and online communities through management of Vlogger Outreach projects. Drove visibility in SEO results by devising integrated strategies and content in collaboration with the SEO team. Maximised content across all channels in the local markets, whilst identifying paid investment levels in a cross-collaborative effort. Quantified needs and benefits of social media marketing by reporting on global social metrics. Deployed monitoring tools (Sprinklr and Adobe Analytics) to measure & track social media impact & results and leverage Adobe Suite to influence creation of digital assets.