New York City Metropolitan Area
Business driven creative aiming to adapt to the ever changing market. Specializing in the fashion industry’s key needs for overall content and online digital creation. Merging brand aesthetic and vision to create high converting product imagery, engaging social media, and overall brand growth strategies in vast marketplaces. My extensive knowledge in digital technical creative extends into a multitude of software & platforms. Commercial Photography, High End Retouching, Adobe Creative Suite Mastery,and much more. Pairing this creative vision with a knowledge base in the data and the business behind the fashion industry I have been able to cater my work into the every growing online commerce market.
Managing & executing long term strategy & tasks for a successful & profitable E-commerce business for all company owned and licensed brands of Men’s & Women’s Accessories. -Managing & maintaining daily operations of B2B & DTC online selling platforms; Amazon Seller Central, Vendor Central, Walmart Seller Central, Shopify, Tiktok Shop, Meta/Facebook & Instagram Shop, Pinterest, Flip App, and other custom built/integrated client/retailer dropship dashboards. -Sales Channel Integrations & onboarding of new vendor setups for success of new sales channels. Project Managed with Software Dev Team to execute EDI integrations, Plugin based, and custom built integrations within various vendors platforms. Commercehub, DSCO, Rithum, Channel Advisor, RevCascade, Fabric, Joor, NuOrder, BrandBoom, SBT, VisualFox. -Key Account discovery & onboarding of trending online selling sites/apps and platforms. Social Selling Platforms, & Industry Leading Marketplaces. Established and maintained relationships with online retailers & traditional brick and mortar buyers. -Maintaining a constant flow of new assortments of Men’s & Women’s Accessories across all sales seasons within the following categories: Duffels, Luggage, Travel Accessories, Handbags, Small Leather Goods, Headwear, Kimonos, Wraps, & Seasonal Goods. -Inventory assortment planning & reporting for future seasons based on wholesale & e-commerce sell through data & KPI’s. Daily inventory maintenance & competitive promotional pricing strategies. -Co-ordinating key shipping logistics with Head of Logistics. Optimized key metrics for packaging & shipment of various goods to ensure a cost efficient & profitable process without sacrificing quality of product experience to the customer. -Collaborating with retail and dropship partners on new strategies for marketing products such as promotional events, social selling, livestreams, influencer marketing, and other brand growth marketing efforts.
Photographing & retouching product photography, creating visually engaging branded content & catalogs, creating digital graphic branded assets hangtags etc. Establishing a strong brand image and presence online. Managing E-commerce back end portals and curated brand expansion into new online B2B & B2C accounts.
-Fully manage all aspects of Shopify product listings, including creating and editing visuals, writing compelling product descriptions, and optimizing listings to drive sales -Lead end-to-end post-production editing for product images and creative assets using Adobe Photoshop, Lightroom, Capture One, and Illustrator to ensure high-quality, consistent brand visuals -Build, maintain, and update the e-commerce website to enhance user experience, implement new features, and keep content fresh and aligned with brand identity -Integrate new vendors into the Shopify platform, providing them with accurate creative assets and product data to ensure smooth onboarding and compliance with brand standards -Manage and oversee all cross-channel selling listings and partnerships, coordinating crucial product listing data and creative content delivery across multiple online retailers, dropship platforms, b to c sales, & b to b sales. -Ensure data accuracy and consistency between Shopify and third-party sales channels, minimizing errors and streamlining inventory and order management -Troubleshoot and resolve technical issues related to product listings, site functionality, and vendor integrations, maintaining seamless e-commerce operations -Maintain up-to-date knowledge of e-commerce trends, Shopify features, and digital marketing best practices to continually improve site performance and customer engagement -Execute high-end e-commerce product shots, including on-model and campaign photography -Oversee and manage all technical equipment and setup during shoots, including cameras, lighting rigs, and post-production workflows to guarantee consistent image quality -Lead the technical execution on set, managing lighting, composition, styling, and shot sequencing for efficient and effective shoot days -High-end retouching of clothing/products and perform industry-standard beauty skin retouching on models to ensure flawless, polished images that meet luxury product standards
-Handled all operations in a fast paced enviorment from receiving inventory at the warehouse, to executing product photography and content creation for sales and internal database management -Managed the complete workflow of listing products on Shopify, crafting optimized, high-converting product pages with compelling descriptions and visuals -Produced high-quality, consistent product photography tailored for e-commerce, social media, and marketing campaigns to enhance brand presence and drive sales -Oversaw order fulfillment processes, ensuring timely and accurate delivery to customers, while managing inventory levels and stock replenishment -Implemented SEO and marketing strategies within Shopify listings to increase product visibility and maximize conversion rates -Collaborated with marketing and creative teams to create engaging content supporting promotional initiatives across digital platforms -Coordinated warehouse team to maintain efficient product flow and stock accuracy -Implemented promotional campaigns & discount periods to push traffic as needed -Monitored sales performance and customer feedback to continuously improve product listings, photography, and operational workflows
-Collaborated closely with influencer @Berrychiclife to create engaging, high-quality visual content for social media platforms, enhancing brand presence and audience engagement -Produced lifestyle and branded photography tailored to the influencer’s unique style and target audience, supporting sponsored campaigns and promotional content -Developed and executed creative concepts with mood boards to ensure imagery aligned with marketing goals, ensuring cohesive storytelling across Instagram, Facebook, and other social media channels -Leveraged skills in social media marketing and lifestyle photography to drive audience growth and maintain consistent brand messaging -Contributed to the successful execution of multiple influencer-brand partnerships & campaigns with through timely delivery of impactful sponsored content -Produced content for print & online media channels & publications.
-Worked in a high-traffic mall location covering all shifts, including pre-opening, open store hours, closing, and overnight shifts, consistently delivering exceptional customer service in a fast-paced retail environment -Demonstrated advanced proficiency with POS and cash wrap systems, efficiently handling transactions, returns, exchanges, and customer inquiries while maintaining accuracy and professionalism -Consistently met and exceeded daily sales and Express credit card application goals by providing personalized styling advice and effectively promoting ongoing store promotions -Leveraged deep product knowledge of Express’s men’s and women’s fashion lines to identify customer needs, upsell complementary items, and drive sales conversions -Promoted Express’s rewards programs and credit cards, contributing to store-wide growth and customer loyalty -Supported store management in executing large-scale floor sets, fixture changes, and overnight merchandising resets, ensuring alignment with Express’s modern, fashion-forward visual standards -Maintained smooth inventory flow from backroom to sales floor, including receiving shipments, processing merchandise, restocking, and organizing stockroom to support operational efficiency -Assisted with backroom operations such as merchandise preparation, stock organization, and fixture setup -Ensured Express’s brand presentation standards were upheld through effective merchandising and clean, organized sales and stockroom environments -Balanced multiple responsibilities across sales floor, cash wrap, and stockroom duties, consistently delivering high-quality service during peak traffic periods and special promotions