San Francisco, California, United States
I work at the intersection of marketing, systems thinking, and culture! The most exciting work is building brand experiences that actually connect, whether the audience is a procurement manager or a harm-reduction advocate. As Marketing Director at Impulse SF, a harm-reduction nonprofit, I lead content strategy and creative direction — including a harm-reduction flyer, developed with a board-certified psychiatric pharmacist, that's being featured in Playboy Magazine this summer. My focus is building narratives that are both clinically credible and culturally resonant. As Marketing Coordinator at PRP, I bring that same instinct for audience and story into B2B: leading go-to-market strategy for new product launches. What connects both: I don't believe good marketing is about choosing between data-driven and human. The best systems are built to protect the human experience. Outside of client and nonprofit work, I write Critically Cris — a newsletter on AI ethics, algorithmic marketing, and the systems shaping how brands and platforms compete for attention. Let's connect.
-Incentive Marketing Campaigns: Led incentive marketing campaigns as part of go-to-market strategies, driving a $XXM increase in user funding and spending activities. -Product Adoption Growth: Boosted reward payouts by 34% and product adoption by analyzing user behavior insights and deploying targeted incentive campaigns. -Created a comprehensive content block index and HTML email templates: Working closely with creative teams to streamline email production, ensure consistency, and enhance the visual acuity of marketing campaigns. -Go-to-Market Strategy: Supported the go-to-market strategy for two major product launches: a national campaign for MyPay and the beta launch of Chime+ tiered membership. Collaborated with cross-functional teams to execute campaigns, driving user engagement and adoption through targeted marketing initiatives. -Led User Research collaboration: By designing survey emails through Braze, Optimized survey email performance using A/B testing and lifecycle marketing techniques to derive insights for CRM strategies.