Santiago Moreno Ayala

Industrial Engineer | International MBA | Product Manager

Madrid, Community of Madrid, Spain

About

Professional with experience in Machinery Solutions Sales and Lean Manufacturing, with a strategic focus on Commercial Project Management and International Market Development. Distinguished by a proactive, analytical, and responsible profile, excelling in technical-commercial support, market analysis, and management. Possessing a solid ability to lead and work in teams, with rapid adaptation to changes and a drive for the constant acquisition of new knowledge for professional growth.

Experience

  • Finanzauto (1 yr 5 mos)
    • Product Manager
      Jan 2026 - Present · 7 mos

      BCP-Caterpillar Business Construction Products-Management and sales support

    • Product Sales Specialist
      Jul 2025 - Jan 2026 · 7 mos

      Technical and commercial support for the sales of the BCP (Business Construction Products) line, including equipment such as mini excavators, backhoe loaders, and telehandlers (CAT & Magni brands). Market analysis, product benchmarking, and liaison with suppliers (Spain & Portugal)

    • Post-Sales Specialist - Machinery
      Mar 2025 - Jul 2025 · 5 mos

      Support in the creation and structuring of the pricing model for the new Hydraulic Center's services. Development of a sales price calculation tool based on technical data and actual operational costs. Evaluation of the commercial feasibility of the model, aiming to align service pricing with the company’s aftermarket strategy. Contribution to the enhancement of the hydraulic cylinder repair service offering by providing a solid technical foundation for commercial decisions.

  • Sales and Warehouse Management at Latin Import Colombia SAS
    Jul 2023 - Feb 2024 · 8 mos

    Sales Enablement Representative: Implementation of new online sales channels, e-commerce since 2023. Implementation of new technologies and ERP tools for business digitalization, spanning across purchasing, production, sales, inventory, and human resources. Inventory Supervisor: Warehouse management, organization, and distribution. Since 2017, I have supervised merchandise organization for the physical inventory count at the end of each year, as a seasonal job in this family company. Processing documentation and data entry into inventory databases.

  • Junior Engineer at Mercico SAS
    Jan 2023 - Jul 2023 · 7 mos

    • Software implementation for collecting and analyzing performance data to assess real-time operational efficiency of plastic injection production equipment. •Creation of a production data processing module focused on identifying production times and performance history. •Energy consumption measurement tools implementation for injection machines. •Management and generation of technical machinery and lubrication data-sheet formats to establish proper information control and maintenance processes.

  • Internship in Sales at Interlift Elevadores
    Aug 2021 - Jan 2022 · 6 mos

    Sales Representative for Vertical Transportation Solutions: Prospecting potential clients, conducting product demonstrations, and negotiating contracts.

  • Internship in Occupational Health and Cost Analysis at Latinotex Ltda
    May 2019 - Sep 2019 · 5 mos

    Occupational Health and Safety Supervisor: •Implementation of active breaks to optimize productivity and well-being of operators. Cost Analyst: •Conducting cost study of production for paper coil and roll tapes. •Acquired specialized knowledge in paper tape production, including extrusion and flattening.