New York City Metropolitan Area
At Glacial® Skin, my focus as Global Director of Training & Strategic Partnerships is on translating complex skin science into educational content that resonates with our team and their clients. With my guidance, our team empowers our clinical partners with knowledge that builds their confidence as providers and fosters strong long-term customer relationships, ensuring that our cutting-edge solutions are understood and appreciated. My expertise in KOL management now fuels strategic partnerships at Glacial® Skin. Here, we're committed to merging the expertise of our top providers with the areas in which they can share their passion for Glacial, continuously fostering innovation that upholds our company's pioneering spirit in the aesthetic industry.
U.SK Under Skin, a premium skincare brand backed by science from over 100 studies, was founded in Brazil in 2015, and specializes in medical grade, physician dispensed cosmeceuticals. Creating luxurious products that focus on the science behind the beauty, Under Skin develops each formula with guidance from the world’s most renowned dermatologists and works with laboratories worldwide, including Italian research and development laboratory, Monteresearch®, to acquire the highest-performing and up-to-date active ingredients. The company’s mission is to introduce these innovative products and technology to physicians around the United States.
HintMD is the first software platform of its kind developed for aesthetic medical practices. Offering patients the option to subscribe to a personalized, doctor-prescribed treatment plan in an easy monthly payment has proven to produce a significant increase in patient loyalty and satisfaction, while growing practice revenues and profitability. The Practice Development Manager has general responsibilities for all aspects of customer relationship management in the assigned territory, including territory planning, customer onboarding, in-office events, driving membership/utilization, and ongoing customer support. -Deliver effective technical training and business management training - Ongoing training and support after the sale. - Public speaking - Collaborate with customers to coordinate patient events - Planning and management of regional workshops and educational seminars. - Engagement with development team contributing to dynamic product development. - Territory management business planning - Participation in industry-related trade shows/meetings. - Display strong work ethic and represent the Company with high integrity, ethics, honesty, loyalty, and professionalism at all times.
ZO Skin Health is a prestigious medical skincare company selling its products in the physicians despense channel. The company was founded by Zein Obagi, MD in 2007 and is growing at exponential rates Typical weekly schedule included face to face meetings within an 8 state territory with Plastic Surgeons, Dermatologists and MedSpas to facilitate growth within their practices by implementing retail strategies to incorporate product line into day to day operations to increase sales. assist with bundling ideas, website and social media marketing. • Won Top Executive 2016, Aesthetic Everything Awards • Developed the Business Development Manual, which would serve as a leave behind guide for physician accounts, to be referenced by staff and business development managers. It covers a breadth of information on topics such as Financial Planning, Visual Merchandising, Marketing and Training/Education. This piece allowed BDMs to spend their time more efficiently, allowing them to deliver more targeted suggestions for each business, resulting in more tangible growth in the accounts. • Facilitated in-office business development meetings with top performing accounts. • Created and presented Education Modules for the Business Development Team to grow their knowledge in the areas of social media and marketing, when demand for that information from our accounts increased.. Continuously updated the material to remain on the forefront. • Planned and executed many successful events for individual accounts, resulting in average daily event sales between $10,000 and $30,000 in product. • Delivered Business Development Presentation at Regional Seminars • Execute corporate driven goals and objectives by creating detailed business plans and providing suggestions to the Physicians that the account executive and regional sales managers will implement to ensure calculated growth results are met.
Responsible for successful project management and execution of New Jersey Plastic Surgery contracted marketing services, internal marketing initiatives, practice- wide approach to client/patient services and other special projects. I coordinated all marketing projects, facilitate communications between our service providers and the company, created and implemented strategic and targeted marketing messaging across multiple platforms for procedures, specials, and practice events. • Lead strategy, implementation, optimization, and post-campaign analysis for digital marketing campaigns across websites, display, mobile, online video, social media, billboard, and print marketing. • Researched and pursued innovative technologies to maximize brand efficiency and consumer/patient acquisition • Liaised daily with partner agencies and vendors to ensure seamless campaign implementation and strong performance • Increased Skincare Product Sales from $400/month to $20,000 + / month by pioneering a staff education program,adjusting the sales technique to selling through education, adding seasonal Skincare Master Class Events for patients, more effective product management and development of the aesthetician position. • Profited $63,500 at the first annual Beauty Block Party, a fresh take on the annual seminar, which was created, planned and marketed to replace an annual event which had become unprofitable. • Obtained highest patient satisfaction ratings in the past 5 years by streamlining branding and improving the patient/client experience across the practice.