Barcelona, Catalonia, Spain
Hi, I’m Crissy — a product leader with 5+ years of experience helping fast-growing startups and scaleups (mostly UK-based) bring customer-centric digital products to life. I’ve worked remotely throughout my career, collaborating with global teams to launch tools that are not only scalable and intuitive, but also deliver real value to users and the business. I specialise in: Leading full product lifecycles — from discovery and MVP scoping to delivery and optimisation Aligning stakeholders and dev teams in fast-paced, agile environments Driving product-led growth through thoughtful UX, data, and experimentation Rolling out go-to-market launches, including a full CMS platform redesign at Buyapowa I’ve been the solo PM at early-stage startups, part of cross-functional teams in SaaS businesses, and a trusted freelance consultant helping international clients scale smarter. Whether it’s revamping workflows, guiding teams through agile adoption, or bringing structure to product chaos — I’m passionate about building great digital experiences and even better teams. Let’s connect if you’re working on something exciting, need a strategic product partner, or just want to chat about tools, frameworks, or the joys of Figma boards.
- Led the complete redesign of the client-facing CMS and web platform, the company's most significant go-to-market initiative, resulting in enhanced user autonomy and scalability. - Collaborated cross-functionally with the CTO, senior front-end developers, and stakeholders to shift platform control from internal teams to clients, increasing operational efficiency. - Implemented agile methodologies, introducing monthly planning and sprint retrospectives, which improved team productivity and delivery timelines. - Enhanced client retention by improving usability and optimizing the platform based on user feedback and analytics.
- Sole product manager for an AI-driven campaign management platform, collaborating with engineering and business development teams to define product strategies. - Conducted extensive user research and competitive analysis to inform product decisions, leading to a 30% increase in customer base during tenure. - Prioritized and managed the product backlog, ensuring timely delivery of features that improved campaign performance and user satisfaction. - Introduced data-driven decision-making, leveraging analytics tools to monitor feature adoption and inform iterative improvements.
- Directed the product lifecycle from discovery to the launch of the initial version (v1) of a lifestyle application focused on meaningful connections. - Collaborated directly with the CEO and technical teams to define and validate the minimum viable product (MVP), ensuring alignment with user needs and business goals. - Managed cross-functional teams, overseeing design, development, and marketing efforts to ensure a cohesive product launch. - Established key performance indicators (KPIs) to measure user engagement and retention, informing future product iterations.