Greater Oxford Area
A senior leader with extensive digital transformation experience and value orchestration, with an in-depth understanding of marketing, CRM, customer experience, data and mar-tech (including Salesforce), specialising in growth and marketing strategy. A collaborative executive with a proven track record of managing operations and delivering results in a range of complex businesses across multiple sectors. Accomplished in drawing together diverse teams across multiple sites to forge high-performing teams. An excellent communicator with the gravitas to engage key stakeholders at all levels and to deliver impactful solutions.
Interim assignments combined with longer direct employed roles Key projects include: Oak Furniture Land - Head of CRM Oxford Brookes Business School - Associate Lecturer Teaching Customer Engagement & Insight and Digital & Social Media Marketing strategy to post graduate students and Marketing Management to under graduate students. Saga Investment Services (JV between Saga & Tilney Bestinvest) - Head of Marketing Marketing lead for the launch of Saga's Investment business to support customers approaching and in retirement. Saga Publishing New product development for Saga publishing centred on transforming their customer magazine.
Delivery of CRM, web and Mar-tech capabilities across the globe for the English Language Teaching division.
Ownership of the end user customer strategy objectives to drive greater engagement, readership and individual purchase for a division of a FTSE 100 media business. Marketing lead for the global roll out of Salesforce to 230 end users.
Product ownership of a c£200 million digital platform to deliver commercial success and competitive advantage, alongside my Director of Marketing - Networks responsibilities. Senior Business lead for a £24 million global capability change programme. Member of the journals divisional Executive Team and Operating Board.
Marketing lead across Marketing Communications, Creative, Digital, CX and UX. Ownership of the OS brand across Consumer, Business, Government, International markets and for our employees.
Ownership of the British Gas Business (BGB) brand. Definition and optimisation of the route to gain new customers for British Gas Business (BGB) Energy and Services across all channels.