Brazil
Product Executive combining Fortune 500 corporate-scale execution with hands-on startup builder speed to create, scale and transform products, platforms and new businesses from concept to production scale. With 17+ years across Mercado Libre, Santander, LATAM Airlines and high-growth ventures, I have operated from 0→1 creation and market expansion to ecosystem scale across Fintech, AI and complex digital businesses. My executive expertise sits at the intersection of: 🔹 Leading product and business strategy across portfolio bets, growth, monetization and P&L impact. 🔹 Creating new products and business units from 0→1 while evolving core platforms at scale. 🔹 Connecting Product, Engineering, Data and UX to turn AI and emerging tech into customer value. At Mercado Libre, I created and led Strategic Products & New Initiatives across six LATAM markets, a new product unit with 50+ senior leaders to take ~100 strategic features per year from concept to scale, within an ecosystem of 218M+ users. Today, I lead Product at Sixbeam, an AI venture studio, hands-on across AI-native software, applied computer vision and early Physical AI bets. Industry contribution: 🔹 Patent holder of acoustic payment protocol enabling transactions for visually impaired (Fintech/Accessibility). 🔹 Author of Future Proof Products (Foresight in Product Innovation). 🔹 Forbes Tech Fellow on AI strategy for enterprise adoption. 🔹 Startup mentor (MIT Startups, TrendsLeaders, Techstars), NASA Software Engineering Judge. Let's connect if you are: 🔹 Building platforms at scale or transforming tech ecosystems with AI. 🔹 Scaling product organizations in Fintech, E-commerce, SaaS and Digital. 🔹 A LATAM company eyeing global expansion or a global player entering LATAM.
• Lead Product across an AI venture studio, owning portfolio choices from customer discovery and UX through product strategy, technical decisions, launch and iteration across AI-native software, applied computer vision and early Physical AI bets. • Run discovery, product/UX reviews, roadmap and launch decisions while partnering hands-on with Engineering on LLM workflows, automation, APIs and real-world AI systems balancing customer value, quality, latency, cost and operational reliability. • Define product metrics and early business economics across activation, adoption, pricing, pilot viability, GTM hypotheses and portfolio investment decisions. • Products currently in production include a mobile evidence workflow for e-commerce operations, applied computer-vision systems for real-world security and monitoring, and AI-assisted products for real-estate content and workflows.
• Built and led a fintech cross-functional strategic products unit across six LATAM markets, combining a discovery-led core team with delivery capacity mobilized through 50+ senior leaders across a broader ecosystem, taking ~100 strategic features per year from concept to scale. • Portfolio responsibilities ranged from core fintech journeys including cards, digital account, wallet, home and onboarding to new growth propositions across savings, loyalty, MeliCoin cashback, regulated crypto and insurtech. • Outcomes included +172% YoY growth in card products within a $2.3B fintech business, +46% YoY growth in account users, +86% AUM expansion, and closing a 34-point competitive NPS gap. • Enterprise AI work included a GenAI platform supporting 9k agents within an efficiency program linked to ~$450M in annual OPEX reduction.
• Led a 10-person Product, Engineering, Design and operations organization, owning product strategy, roadmap, UX and technology delivery from early-stage build through scale. • Scaled the platform to 9x GMV through data-informed product and go-to-market decisions, leading the company through strategic acquisition within two years.
• Built the company’s Product capability during its pre-IPO transformation, shaping a data-informed digital growth strategy across commerce, customer experience, sports participation, community and loyalty. • Used customer behavior, commerce and event-participation signals to shape an app ecosystem connecting 200+ events, benefits, cashback and commerce, turning episodic participation into repeat customer journeys and higher recurrence.
• Led a formal 20+ person Product and UX chapter across 17 fintech squads, with a dedicated team for new products, revenue opportunities and cost transformation across payments and digital banking. • Selected business outcomes included increasing business-unit share from 11% to 15%, reducing omnichannel CAC by 32%, and generating R$124M in annual savings through transaction-flow redesign while increasing NPS from -10 to 35 (+45 points). • Innovation portfolio included an ML-based emergency POS replacement flow reducing decisioning from ~7 days to 15 minutes, and a patented acoustic-payment protocol enabling autonomous in-store transactions for visually impaired users.