Seoul, South Korea
Based in Shanghai, Singapore and Hong Kong, Lincoln HR Group Asia belongs to the European firm Lincoln HR Group We are an HR Consulting firm addressing MNCs and SMEs in HR requirements: - Recruitment with executive search - Executive Interim Management - Leadership Advisory and Talent Development with assessment, training, coaching. We are providing the right tailor-made approach and full end to end service by prevailing high flexibility together with professionalism, liaising and supporting all organization’s executives, managers and experts. Through the international footprint in Europe, Africa and Asia, Lincoln HR Group can support our customers in their overseas development.
2013-2016: Worked part-time in a cabinet making workshop in Tel -Aviv. 2010-2013: Cabinet maker training at the Federal Training center, Geneva, Switzerland
Lead the newly created Western Europe media sourcing team: - Responsible for maximizing savings on total Western Europe P&G media spendings (number one FMCG advertiser in Europe) - Creation and development of the organization, design of processes and trainings across functions and countries - Co-lead P&G first global digital media sourcing strategy and implementation of cross-media sourcing strategies in each country
Responsible for media purchasing/planning and digital media strategies for P&G brands: - Lead negotiations with media suppliers resulting in the control of media costs despite high market inflation - Drive marketing teams to develop innovative and optimized media planning strategies - Lead the creation of P&G's first digital communication strategies - Drive media agencies to develop new approaches in planning and buying
Creation of P&G's first multi-brands consumer relationship program: - Concept development, business model, agency selection, market test, program development (magazine, coupon scheme) - Based on its success in France, roll-out across Western Europe and creation of the online program. Creation of P&G multi-brands event: "Du Soleil dans les murs": from concept development to execution