Abu Dhabi Emirate, United Arab Emirates
Multiple award-winning Digital Marketing leader with over 15 years experience in publicly-listed consumer brands including Harry Potter, Aston Martin and Sky. Voted 21st most-influential person in UK Social Media marketing (The Drum). Winner of C.I.M.'s Marketing Excellence Award (Chartered Institute of Marketing) and The Drum's Best Use of Video Award (Social Buzz Awards). Additionally held a seat on the World Federation of Advertisers for a number of years. Proven marketing strategy and digital leadership experience, leading international teams including the UK, US, China, Europe and Middle East. Responsible for £10m+ budgets (both marketing and capital spend) and most-known for headline-grabbing creative partnerships with influencers and tech-giants, including adding Diagon Alley to Google Maps. Passionate about building and monetising passionate fan-bases as well as leadership and team coaching strategies which combine faster online growth with building future talent. Also a fan of cars, YouTube and post-it notes.
Head of eCommerce & Optimisation for Yas Island and Saadiyat Island. Including YasIsland.com, Saadiyatisland.ae, Ferrari World, Warner Bros. World, Yas Waterworld, SeaWorld Abu Dhabi, teamLab Phenomena Abu Dhabi, Qasr Al Watan, Al Ain Zoo, and Clymb.
Immersive Experiences and Location-Based Entertainment. Board advisor to Imagine Experiences. One of the UK's most disruptive immersive experience and location-based entertainment companies.
Performance marketing leader and for multiple clients across a variety of sectors, including: - Gen Z - audience development, product development, running marketing function and all revenue lines - Location-based Entertainment and Immersive Experiences (incl. VR) - Sports, leisure and hospitality (David Lloyd Clubs) - Food and beverage and QSR - Subscription, Tech and Entertainment Also a Digital Consultant for UK Government's Digital Boost programme. Offering Pro Bono advice in online business models, e-commerce, digital marketing, advertising and social media to SMEs affected by Covid-19
Marketing and commercial advisor to BrewDog. Guiding growth across multiple categories and spirits.
Luxury and HNWI marketing in automotive industry: Audience Growth: Grew global audience from 5.9m to 8.9m in 18 months. Budget Management: Managed brand budget of £2m+ Brand Marketing Campaign Management: Led marketing campaigns across multiple product launches, F1 partnership and corporate priorities including the float onto the London Stock Exchange New Product Launches: Led Aston Martin's show for the 2019 Geneva Motor Show, the largest reveal event of the year, launching five products Team Management: Responsible for a team of eight direct reports in global team as well as projects involving regional teams in Europe, the US, China, the UK and the Middle East (predominantly U.A.E.)