Craig Henry

Amazon Design-Win Strategist | Senior Supply Chain Executive | Delivering Operational Excellence & Revenue Growth

New Orleans, Louisiana, United States

About

Amazon Design-Win Strategist — a global rainmaker and gateway to Amazon’s executives, engineering teams, robotics, fulfillment operations, and procurement teams. I have gained design access to multi-billion dollar projects including Robin, Cardinal, Sparrow, TCC, Vulcan Pick, ADTA, Flexcell, Orbital and other programs deployed across Amazon’s fulfillment network. Across eight years at Siemens and now at Murrelektronik, I have built and led Amazon teams. We have won strong 8-figure revenue through deep engagement integrating automation and connectivity technologies into Amazon’s global ecosystem. We gained inclusion on the Global Control Specification, created 6-page memos, digital twin creation, and procurement system penetration. My work sits at the intersection of engineering access, executive alignment, and revenue growth. I translate complex automation, connectivity, decentralization, cybersecurity, and digitalization technologies into Amazon-ready value propositions that win specifications, accelerate deployment, reduce complexity, create measurable operational impact and ultimately bring dramatic revenue increases.

Experience

  • Global Account Director, Amazon at Murrelektronik
    Jun 2024 - Present · 2 yrs 1 mo

    Bringing deployment SPEED via connectivity solutions to Amazon. I am leading a team delivering strategic cutting-edge solutions that drive value, simplicity and innovation through connectivity solutions. 210% year over year growth 2024 to 2025.

  • Siemens (Full-time · 8 yrs 8 mos)
    • National Account Manager, Amazon
      Jan 2024 - Jun 2024 · 6 mos

      Implementing business, IT, and industrial process improvements surrounding the digital thread throughout Amazon Fulfilment, Project Kuiper, Amazon Logistics, AWS, Fresh, and Amazon Robotics. Coordinating efforts at Siemens with tier 1 integrators to meet Amazon's vision for agility and expanded automation.

    • US Industry Manager, Intralogistics, Amazon KAM
      Nov 2015 - Jan 2024 · 8 yrs 3 mos

      Leading an engineering and business development team to serve global OEMs and integrators as well as Amazon.com as they advance their technologies; leveraging AI, simulation, emulation, robotics and digital tools to provide safety, sustainability, and agility to future-proof automated fulfillment centers. Engaging in projects to drive adoption of closed-loop digital twins. Lead for speaking engagements at various trade shows and events. SME for Intralogistics at Siemens.

  • Founder, Managing Director at RT Components LLC
    May 2011 - Jul 2023 · 12 yrs 3 mos

    Responsible for P&L of the southern branch RT Engineering, a $30 million systems integrator. Closed $1.2M in new customer business first year. In 2013 founded RT Components LLC as a prime contractor for US Government and Defense business including manufacturing of subsystems for M1 Abrams Tank, naval bearings, and large winch systems. Profitably upgraded control systems at Pearl Harbor, Eielson Air Force Base, and Coleman Prison. Gained ‘Export Control’ certification. Cage code 6VP08.

  • Industry Marketing and Sales Manager at Delta Electronics Americas
    Jul 2013 - Nov 2015 · 2 yrs 5 mos

    Managed automation direct sales and channel sales to large accounts in Healthcare, Defense, Machine Tool, Textile and Packaging markets for this $8 billion manufacturer, building its brand in North America. As territory manager for the mid-Atlantic states, supported ten automation and power transmission distributors. Grew sales of VFD, Servo, PLC and HMI products and systems solutions 32%.

  • Strategic Account Manager at Fortive
    Jun 2006 - May 2011 · 5 yrs

    Formerly Danaher/Kollmorgen. Responsible for depth of customer relationship and revenue growth for two large, multi-divisional international machine builders in the Packaging Market. Coordinated product customization to suit large opportunities. Facilitated key account management process, selection of distribution channels, trade show planning, negotiated and rolled out national supply agreements. 2011 growth of 24%. Achieved inclusion into Danaher’s talent pool.