Craig Dewar

Vice President Product Marketing at Workato

Redmond, Washington, United States

About

B2B product marketing expert with 25 years of experience in global enterprise software. Deep expertise in strategy and competitive analysis, product innovation and development, go-to-market strategy, and digital marketing.

Experience

  • Vice President Product Marketing at Workato
    Feb 2025 - Present · 1 yr 6 mos

    Lead team responsible for solutions and product marketing for the Workato Platform .

  • Vice President Product Marketing at Motive
    Sep 2024 - Feb 2025 · 6 mos

    Lead team responsible for product marketing for the Motive Integrated Operations Platform including Driver Safety, Fleet Management, Equipment Monitoring and Spend Management. operations.

  • UiPath (5 yrs 10 mos)
    • Vice President Product Marketing
      Oct 2022 - Sep 2024 · 2 yrs

      Lead a global team of 30+ product marketing professionals responsible for core product marketing for the UiPath Business Automation Platform including AI, RPA, Process Mining, Task Mining, and Test Automation. Also responsible for industry, and department use cases, competition, evangelism, and marketing operations.

    • Head of Product Marketing
      Jul 2022 - Oct 2022 · 4 mos

      Lead a global team of 30+ product marketing professionals responsible for core product marketing for the UiPath Automation Platform including AI, RPA, Process Mining, Task Mining, and Test Automation. Also responsible for industry, and department use cases, competition, evangelism, and marketing operations.

    • Senior Director Platform Marketing
      Dec 2018 - Jul 2022 · 3 yrs 8 mos

      UiPath is Rebooting Work – championing a robot for every person, delivering free and open training and collaboration and enabling robots to learn new skills through AI and machine learning. I lead product marketing for the Enterprise RPA Platform.

  • Microsoft (23 yrs 11 mos)
    • Sr Director Windows Product Marketing
      Jul 2016 - Dec 2018 · 2 yrs 6 mos

      Led team responsible for engineering engagement, core product marketing and evangelism. Engineering partnership for release planning. Engaged 2M IT Pros every month, IT PRO Likelihood To Recommend Windows 10 +11.

    • Senior Director Marketing - Windows Commercial
      Sep 2014 - Jul 2016 · 1 yr 11 mos

      Drove commercial launch of Windows 10, TH2 and RS1 updates. Launched new windows.com/business site in 33 markets and 22 languages. Traffic up 150% YoY and NSAT +10. Developed and landed enterprise campaign to drive Windows 10 revenue, trials and deployment.

    • Director Marketing - Windows Commercial Tablets
      Feb 2013 - Sep 2014 · 1 yr 8 mos

      Led team responsible for developing commercial tablet strategy, marketing and GTM. Grew WW market share for commercial Windows tablets by 20 points.

  • IT Manager at Buddle Findlay
    Mar 1992 - Feb 1995 · 3 yrs

    Designed and implemented a Microsoft based infrastructure to meet the business needs of a complex and geographically dispersed legal environment.