Craig Nicholson

AI-Driven Transformation Leader | Strategic Advisor | Intelligent Automation Expert

Neston, England, United Kingdom

About

A visionary leader in AI-led digital transformation with over 15 years of experience advising enterprises and high-growth startups across the UK, US, and Europe. Specialist in building and scaling intelligent automation programs, driving operational excellence, and accelerating business value through strategic innovation. Proven ability to translate business objectives into sustainable transformation outcomes. Trusted advisor to founders, C-suite executives, and cross-functional leadership teams across industries including SaaS, utilities, professional services, and sustainability. Recognized for enabling data-driven decision-making, scaling enterprise-grade platforms, and creating agile, customer-centric operating models in both startup and enterprise contexts.

Experience

  • Founder at CBN Consultancy Ltd
    Aug 2020 - Present · 6 yrs

    • Built and leading this Intelligent Automation advisory company from inception by delivering better outcomes and long-lasting results, from strategy to execution for organisations new and existing. • Advisory practice built to solve problems around building a process automation capability that is mature and meets the business needs, but also to provide expert services to ensure the organisation is guided appropriately on the right path to where they want to go with our trusted advisor help. • Working with organisations to understand any problems they may have or what their next steps in building a scalable, reliable, and robust process automation capability is. With a view of building a plan on how to utilize our services to support them on their journey. • Developing services that tackle all aspects of building a capability from strategy alignment, organisational design, governance, building a healthy pipeline of opportunities, a methodology, operational support, people, and training and lastly technology to improving the supporting a scalable capability to meet your business needs. • Offer growth and efficiency plans to improve organisations automation capabilities leveraging the expert's knowledge and experiences of delivering services that will provide maximum return on business investment.

  • Strategic Advisor at Endpoint Automation Services (EAS)
    Jan 2026 - Present · 7 mos

    • Acted as a strategic advisor to the executive team, shaping corporate and growth strategy in alignment with EASUK’s mission to accelerate automation adoption and drive operational value outcomes. • Collaborated with key leadership and delivery teams on business-critical operational initiatives, identifying capability gaps, improvement opportunities, and areas for scaling automation delivery. • Worked closely with commercial and technical teams to refine go-to-market positioning, strengthen value propositions across RPA, cognitive automation, and cloud-based automation solutions, and articulate defensible differentiation in a crowded automation services market. • Supported strategic partnership development and ecosystem engagement with technology vendors, systems integrators, and channel partners to expand market reach and co-innovation opportunities. • Contributed to customer acquisition strategy by advising on deal prioritisation, bid strategy, proposal positioning, and client value articulation rooted in outcomes (efficiency, cost avoidance, workforce enablement). • Helped operationalise strategy execution by defining medium- and long-term priorities, establishing success metrics, and supporting performance tracking across delivery, services, and commercial functions. • Provided leadership coaching and support to internal teams, fostering a culture of aligned execution, strategic clarity, and continuous improvement. • Worked with cross-functional stakeholders to translate strategy into internal and external communications, ensuring consistent messaging and value alignment with client needs and expectations.

  • Strategic Advisor at Ampliwork
    Nov 2025 - Dec 2025 · 2 mos

    • Acted as a strategic advisor to the leadership team on go-to-market positioning, customer value proposition, and services strategy. • Provided guidance on customer success frameworks, including onboarding models, value realisation, and retention strategy. • Supported the refinement of enterprise messaging and use-case articulation to better align product capabilities with buyer pain points. • Advised on scaling services and advisory offerings to support enterprise adoption and long-term customer outcomes. • Served as a sounding board to founders on commercial strategy, roadmap prioritisation, and customer feedback loops.

  • Director of Strategic Business Devlopment at GLYNT.AI
    Dec 2024 - Jun 2025 · 7 mos

    Primary responsibilities are: • Conducts consultative discovery sessions with new clients in order to understand their needs and expectations, • Identifies challenges that may cause frictions during a client’s onboarding to the GLYNT platform. • Documents decisions made with clients and open questions. • Manages the Client Onboarding project plan coordinating efforts across GLYNT.AI, and with third-party partners (as needed) • Follow-up throughout the lifecycle of the client relationship. This includes conducting regular check-ins with customers in order to address any issues while identifying potential opportunities to grow the relationship Responsibilities • Manages the portfolio of existing client relationships and reports on the health of each to the organization. • Partners directly with senior leadership to manage onboarding and project load plans. • Consults regularly with existing clients about their current and future sustainability needs • Collaborates with the Sales organization throughout the ‘Customer Discovery’ phase in order to proactively identify, address, and solve any challenges that could jeopardize the expected timelines and delivery. • Manages the Client Onboarding project plan coordinating efforts across GLYNT and with third-party partners. • With little direct supervision, solves issues relating to the preparation of sustainability data that may arise. • Works collaboratively across business units to achieve team and company goals.

  • Director of Customer Engagement at Zinier
    Aug 2024 - Nov 2024 · 4 mos

    • Acts as the business owner balancing customer goals, revenue and margin in both presales, implementation and post launch projects, working with business and IT stakeholders to accelerate time to value on implementation projects. • Works with diverse stakeholders such as Solution Architects, India development teams to ensure on time launch of projects, whilst understanding Zinier products in order to influence product development plans and schedules. • Support and collaborates with the Zinier Sales and Business Development team to present our solution in a comprehensive and compelling way to win business. Presenting regularly to the customer and Zinier stakeholders on the status of the deal pursuits, implementation projects and active account health. • Uncover potential business opportunities with customer prospects through client discovery, researching and understanding prospects' go-to-market strategies, and identifying potential solution hypotheses and value drivers of our Customer Success and Solutions Delivery team. • Continually searches for ways to improve solution offerings and the methods by which customers are supported by Zinier through our services. • Understand and translate customer needs into implementable business solutions to enable long-term success and business integration. Creates solutions in situations in which understanding requires an in-depth evaluation of variable factors. • Design new business processes based on customer requirements and conduct user review sessions and run stakeholder agreement meetings. Implements process, change and program interventions that prepare the organization for implementation of new business processes.