Newtownabbey, Northern Ireland, United Kingdom
I work as a Contractor who specialises in building GTM Functions, including SDR Teams, implementing best-in-class tech stacks and processes. Highly experienced in AI, Analytics, Trust & Safety and Vision Intelligence solutions. Current Projects; Areonic; At Areonic, our team helps multi-location businesses across the U.S. turn existing cameras into real-time operational visibility: improving consistency, team execution, and performance across every restaurant, shop, cafe, and more. A few examples: Our video analytics solution already supports 28,000 businesses with 300,000 active cameras across 130+ countries, 24 hours a day, seven days a week. Tremau; Tremau is an AI startup helping online platforms moderate content and meet safety regulations at scale.
Areonic turns existing cameras into AI-powered operations assistants for multi-location businesses. Works with QSR, retail, HoReCa, and practically any network that needs clarity on how teams follow scripts, how refunds are handled, and what actually happens at peak time. We support 28,000 businesses with 300,000 active cameras across 130+ countries, 24 hours a day, seven days a week.
Starting End of November 2025 Tremau is a Paris-based technology start-up from the Trust&Safety industry focused on developing innovative tools to assist actors across the digital industry mitigate their regulatory and operational risks. At Tremau we are convinced that the digital revolution is a fundamental force for good. But we are also aware of the challenges this revolution brings to our societies and of the mounting pressure regulators are imposing on businesses to limit their potential negative externalities. Our ambition is to support the safe and responsible use of technology by providing online service providers and users of AI-enabled technologies with cost-effective and easily implementable tools to comply with upcoming regulations, in a way that is transparent and respectful of fundamental freedoms.
As a Director at Thompson Consulting LTD, I lead our Go-To-Market Advisory business, guiding global companies in developing strategies and plans to enter new international markets. The list of our partners includes innovative startups and large AdTech corporations worldwide, such as: 𝗬𝗮𝗻𝗴𝗼 𝗔𝗱𝘀 An all-in-one digital advertising solution, empowering publishers to maximize revenue from their in-app ads. Their technology achieves fill rates of up to 100% in numerous regions. 𝗕𝗲𝘆𝗼𝗻𝗱 𝗠𝗟 A venture studio specializing in cutting-edge business solutions powered by machine learning and artificial intelligence. 𝗝𝗲𝘁𝗕𝗿𝗮𝗶𝗻𝘀 A software development company creating advanced tools for developers and project managers, enhancing productivity and streamlining workflows. Our expertise extends to various other sectors, allowing us to provide comprehensive go-to-market advisory services across multiple industries. We have successfully advised Beyond ML, Yandex and JetBrains amongst others. Craig is the Director of this company and does this on a part-time basis, when time permits around his full-time employment work schedule.
Corvidae is a cookieless attribution solution which leverages machine learning & Al technologies to rebuild broken user journeys, and consider 3-4x more touchpoints than platforms still powered by a 30 year-old, inaccurate tech - in cookies. Top retailers, financial services institutions, manufacturers & professional services businesses utilise Corvidae to understand the impact each and every engagement has on the customer journey; both cross-browser and cross-device. Corvidae extends the known consumer journeys by 3-4 times their original length, allowing us to value upper and middle funnel engagement for clients, and spend accordingly with automation into leading adtech, often delivering CPA reductions of 35%+. With a SaaS interface, PowerBl reporting and expert services support; marketers can reallocate underperforming spend into under-resourced campaigns to generate incredible results such as 35% reduction in CPA, 80% + increase in ROAS etc.