Craig Robinson

Commercial Development Manager at Port Adelaide FC | MBA

Australia

About

I am a dynamic and results-driven commercial leader with a strong record of delivering high-impact outcomes across the sports industry. Known for combining strategic thinking with operational execution, I bring deep experience in driving sales growth, building strategic partnerships, leading brand and marketing initiatives, and cultivating meaningful stakeholder relationships at all levels. My leadership style is collaborative and empowering, underpinned by high emotional intelligence, integrity, and a calm, solutions-focused approach. I am passionate about the sporting industry, with a strong understanding of moving trends, fan engagement, and the ever-evolving commercial landscape. I continually strive to develop my thinking and performance to contribute meaningfully to the success of any team or organisation I lead.

Experience

  • Commercial Development Manager at Port Adelaide FC
    Nov 2025 - Present · 9 mos

  • Chief Operating Officer at SWAARM Global
    Jul 2024 - May 2025 · 11 mos

  • Commercial Manager at Sports Entertainment Network
    Jun 2022 - Jun 2024 · 2 yrs 1 mo

  • Business Development Manager at SANFL
    Jan 2018 - May 2022 · 4 yrs 5 mos

  • Team Leader and Shareholder at 99 Bikes
    Aug 2016 - Jan 2018 · 1 yr 6 mos