City of Johannesburg, Gauteng, South Africa
Experienced Sales Director with a demonstrated history of working in the online media industry. Skilled in Digital Strategy, Advertising Sales, Advertising, Marketing Strategy, and Sales Management. Strong sales professional with a National Diploma in Marketing and Sales Managemement from Technikon Witwatersrand.
As Sales director for The SpaceStation, Craig currently leads the front-line sales operation for 24.com. He assumes overall responsibility for the generation of digital revenue streams through traditional display media and sponsorships, as well as engaging with clients around programmatic advertising opportunities. In executing his role Craig assists in building the budgets for the division, creates the sales targets, assumes responsibility for the management of key client relationships, and the overall operational management of the sales team.
As General Manager of the advertising sales division at Media24 Lifestyle Craig lead, directed and inspired the commercial teams to create and deliver innovative advertising solutions for customers. He assumed overall responsibility for the division’s print and digital revenue targets. His role covered strategic planning, customer relationships, operational management of the salesforce and creating a winning sales team. Craig and his management team drove the integration of digital sales into the sales operation and strove to build a division capable of delivering omni channel sales solutions for clients.
Media24 Central Sales (Portfolio: Huisgenoot, You, Drum, TV Plus) Responsible for the top line revenue generation for Weekly titles within the Media24 Lifestyle stable through advertising sales. Responsibilities included overall management of the sales team as well as designing, implementing and managing the sales operation plan
Business Manager Monthly titles – Media24 Central Sales (Portfolio: Men’s Health, Women’s Health, Runners World, Bicycling, Weg/go, Wegry/Drive Out, Wegsleep, topCar, Top Gear, Kick Off, Sarie, FAIRLADY, True Love, FHM). Responsible for the top line revenue generation for monthly titles within the Media24 Lifestyle stable. Responsibilities included overall management of the sales team as well as designing, implementing and managing the sales operation plan.
Generated top-line revenue for topcar Magazine through management of the advertising sales team and key account relationship management. Responsible for sales strategy and the sales operation plan.
Pie Street Advertising, a small full-service advertising agency, where he held the position of General Manager, primarily responsible for client service.