Nashville, Tennessee, United States
I build things that make teams faster, smarter, and more accountable. Over the past 15 years I've led product, operations, and delivery at organizations ranging from a WPP-backed experience consultancy to a United Way SaaS platform to an independent marketing agency in Nashville. The common thread across all of it: taking complex problems, building the right structure around them, and shipping outcomes that actually move the business. At Grayscale Event Marketing, I function as both an operator and a builder. I've developed AI-powered internal tools from the ground up, including Rockit Marketing OS, a multi-module marketing platform iterated through 10 versions, and a React-based executive reporting tool that automates weekly campaign summaries from live data. I use Claude and Lovable to prototype and validate concepts quickly before committing engineering resources, which compresses the gap between idea and alignment. Before GEM, I owned end-to-end product delivery for a SaaS content distribution platform at UpPurpose, where I launched v1 in 90 days and managed roadmap and feature prioritization across multiple release cycles. Before that, I led a 35-person PMO at Bottle Rocket, an Ogilvy company, where I directed iOS and Android product delivery for Marriott, Southwest Airlines, and Caesars, served as a 5X Apple iOS keynote launch partner. I'm comfortable going deep with engineering teams on SDLC, writing user stories, managing backlogs, and running sprint ceremonies. I'm equally comfortable presenting roadmaps and performance readouts to executive stakeholders. That range is where I tend to add the most value. If you're building something that sits at the intersection of product, operations, and AI, let's talk.
I lead product, operations, and AI delivery at GEM, a Nashville-based event marketing agency. My role spans product ownership for internal tools, go-to-market strategy for our service product line, and cross-functional delivery across client accounts. Built and maintain an AI-powered marketing platform with a modular dashboard, five functional modules, and an Example Library of real campaign examples. Managed requirements, prioritization, and delivery across three production releases. Developed a React-based AI executive reporting tool that ingests live campaign data and generates weekly performance summaries, cutting manual reporting time and giving stakeholders real-time KPI visibility. Use Claude and Lovable to prototype and validate product concepts rapidly before committing engineering resources, compressing the discovery-to-prototype cycle. Defined and launched GEM's three-tier retainer service product, including pricing architecture, scope definitions, success criteria, and onboarding workflow. Lead cross-functional delivery across project management, finance, and technology for a portfolio of festival and live event clients spanning 37 states and 165+ annual events.
Develop and implement strategic plans to achieve our objectives, which involve setting performance goals, identifying target markets, and defining key performance indicators (KPIs) for measuring success. Allocating and managing resources effectively, including personnel, budget, and technology, to ensure optimal utilization and maximum return on investment. Continuously assessing and enhancing operational processes to streamline workflows, reduce costs, and increase overall efficiency. Adopting new technologies or methodologies to stay competitive in the rapidly evolving digital marketing industry. Collaborating with the client services and sales teams to ensure client satisfaction, resolve issues, and manage client expectations. Supervising and guiding department heads and teams across different operational areas, such as project management, human resources, finance, and technology. Providing support, mentorship, and direction to foster a positive and productive work environment. Implementing performance evaluation systems to assess individual and team performance, providing feedback, and identifying areas for improvement. Preparing and managing budgets for various departments and projects, monitoring expenses, and conducting financial analysis to ensure financial health and profitability. Identifying potential risks or challenges that could impact the agency's operations and working on mitigation strategies to minimize their impact. Overseeing relationships with external vendors, suppliers, and partners to ensure smooth collaboration and obtain the best possible resources and services for the agency. Utilizing data and analytics to make informed decisions, track performance against KPIs, and identify areas for improvement.
Led end-to-end product ownership for a content distribution SaaS platform serving United Ways, nonprofits, and social enterprises. Defined product vision, managed the backlog, and partnered with the CTO and design teams to prioritize features and deliver iterative releases grounded in customer feedback. Launched platform v1 within 90 days by defining clear requirements, aligning cross-functional stakeholders, and maintaining a tight feedback loop between customers, design, and engineering. Owned roadmap and feature prioritization across multiple release cycles, balancing customer needs, technical constraints, and business outcomes. Established KPIs and success criteria for platform adoption and retention, using data to drive prioritization decisions and executive reporting. Built onboarding processes and client enablement resources that reduced time-to-value across the customer base.
Led a 35-member PMO driving $35M in annual revenue through strategic program management, agile transformation, and enterprise client delivery. Built the operational frameworks, team structures, and delivery standards that allowed a fast-growing consultancy to scale without losing execution quality.
• Ran PMO with more than 30 Project Managers responsible for $35M in annual revenue. • Determined project process guidelines utilizing Scrum framework and Jira to manage projects and create working agreement for team. • Pursuit Team member responsible for building development pursuits and client pitches based on RFPs, and presented services to clients. • Large-project Executive Sponsor for Marriott, Caesars and Qdoba, with responsibilities of ensuring successful, timely and accurate completion of projects.
• Provided day-to-day PM direction, roadmap planning, efficient execution and oversight of all assigned components and workstreams, including iOS and Android streams for three mobile applications. • Five-time Apple iOS keynote launch partner. • Led development, launch and marketing of travel applications that set new standard for hospitality industry. • Ensured effective, comprehensive, detailed and integrated iOS and Android programming through Scrum framework with clear individual accountability across all areas. • Led team of developers, QA, PMs, Art & Strategy within established process to enable planning, development and ongoing support to ensure goal success. • Effectively leveraged key stakeholders and internal team, ensuring assertive program focus and alignment with timely resolution of critical issues.
• Collaborated with team to develop project concepts based on RFPs, timelines and budgets based on the need of movie studio clients, including Sony Pictures, Universal and Lionsgate. • Developed strategies, identified available resources, created project schedules, managed client expectations and ensured delivery of multiple projects. • Managed negotiation and delivery of multiple projects including websites, games and mobile applications.