Boston, Massachusetts, United States
High-Impact Fashion and Lifestyle Brand Executive. Strategic business leader with expertise helping global companies drive strategy across categories and channels to capitalize on market trends, optimize performance and increase revenue. I'm passionate about creating and delivering product innovation and elevating iconic brands spanning from luxury to mass market. My superpowers: Marrying the art and data behind fashion and navigating the constantly changing landscape of retail and e-commerce. I bring significant merchandising and planning expertise and identify market opportunities to create assortments that compel customers to purchase and drive profitability. I strive to be the type of leader I'd like to work for: driving progress, creativity and vision, and motivating and empowering teams to do their best work. CORE COMPETENCIES Assortment Planning I Brand Management I Creative & Design Direction I Apparel & Accessories I Partnerships Business Strategy I Team Leadership I People Development I Retail & E-Commerce Product Strategy I Market Research & Insights I Vendor Relations I Strategy Planning & Execution
• Led turnaround of 10 Crosby by establishing an essentials program representing 37% of revenue while building compelling seasonal assortments exceeding the Spring & Pre-Fall Market sales plan by 150% • Revamped the ATM product strategy through a re-launch of core products, doubling the Core penetration and improving gross margin by 500 BPS • Exceeded the DTC net sales stretch plan for the year through improved core inventory management and buying into key seasonal campaigns, resulting in 10Crosby at +360% to LY & ATM +102% to LY • Created seasonal development plan by distorting missed opportunities in key categories and pushing for innovation in design and fabric, improving adoption rates from 30% to 65% within first development season • Re-launched Derek Lam 10 Crosby eyewear for Spring 22 and managed the licensee relationship and contract
• Reduced expenses by 50% within 3 months by implementing operating efficiencies and reducing unproductive development costs through digitization and improved adoption rates • Launched two handbag lines within the first year which exceeded sales expectations and created extension lines • Revamped the development calendar to increase global investment flexibility at market while allowing time for the creative development process, reducing excess inventory, and opening new business opportunities • Collaborated with pure play partners to design exclusive capsules to acquire the next generation consumer
• Led a Polo Denim Store expansion strategy in APAC to mitigate loss from the Denim & Supply closure and offset revenue loss +10% within the first year of launch. • Implemented two key business strategies: Expanded Wear to Work and grew category from 18% to 24% of total business after the first year, and Outerwear which penetrated as highest category in Fall increasing AUR by 20% • Collaborated with US sales team to elevate distribution by exiting mass department stores and creating relationships with specialty accounts improving quality of sale and increasing gross margin by 200 bps
• Drove turnaround of all business categories by strategizing key launches such as the traveler collection in tailored clothing and shirting which brought in an incremental $1.2M in the first seasonal launch • Implemented a product testing strategy by selecting key doors and working with sourcing and manufacturing to position fabrications and reduce production time