Holly Springs, North Carolina, United States
I do my best to be a data-driven marketer every day … Looking at the results of my lead generation campaigns, understanding who is responding and to what message, which channel is working best for my target audiences, and making decisions based on those results. I’d love to know how other marketers are using data to make better campaign decisions. Data Science | Data Visualization | Visual Analytics | Customer Intelligence | Business Intelligence | Campaign Management | Business Analytics | Data Management | Predictive Analytics | Data Quality | Forecasting | Data Integration | Curiosity
As Vice President of Global Marketing, I lead the strategy, execution, and performance of integrated marketing initiatives across international markets to drive brand growth, customer engagement, and revenue impact. I oversee an amazing team of marketers focused on demand generation, brand strategy, digital marketing, events, communications, and regional field marketing—ensuring alignment with business objectives and local market dynamics.
Lead a team of global marketers responsible for developing and executing integrated field marketing strategies and world-class events that drive brand awareness, customer engagement, and revenue growth.
Lead a team of global marketers responsible for generating and accelerating qualified pipeline through effective planning and execution of campaigns and marketing initiatives that support customer acquisition and retention.
Managed strategic activities associated with the planning and implementation of field marketing efforts to drive SAS’ sales and marketing strategy including lead nurture campaigns, digital and social media efforts, and live events. • Developed and executed marketing efforts designed to accelerate revenue and awareness for analytics software solutions targeted at the midmarket including social media, lead nurturing, content syndication and display & search advertising. • Collaborated with extended team on all aspects of Digital Marketing including SEO/SEM, marketing automation and content management with a focus on the customer decision journey. • Utilized business intelligence and data analysis tools to measure and track campaign effectiveness in order to make data-driven decisions on future marketing programs.
Orchestrated global launches and led geographically-dispersed, cross-functional teams to drive awareness of Enterprise portfolio including Unified Communications and Small & Medium Business portfolios as well as key alliance with Microsoft. • Led cross-functional team to launch Microsoft Pilot Program. Success of the program led to Nortel being named the top Microsoft Unified Communications Partner for fiscal year 2009. • Created and edited monthly electronic newsletter sent to over 35,000 subscribers. • Managed day-to-day activities for global Unified Communications campaign. • Increased traffic to the Nortel Unified Communications web page by 300% year over year. • Managed day-to-day marketing communications activities for the Small & Medium Business (SMB) portfolio. Led announcement of key SMB IP PBX product resulting in over 35 positive media pickups and over 2300 hits to product page on launch day. • Created SMB podcast series and received over 9000 downloads in the first 2 days of availability. Series was consistently in the “Top 5” podcasts for Nortel. • Launched new SMB Resource Center on Nortel.com to support SMB end user customers and provide a new way to showcase key ROI and Solution Generator tools resulting in over 12,000 hits in its first month of availability. • Ensured inclusion of SMB portfolio in corporate SEO campaign by providing terms relevant to SMB market. Campaign provided a 1700% traffic increase to the SMB Resource Center.
Created, coordinated and managed worldwide IBM Business Partner publications including product literature and sales guides. Managed Networking Hardware Division's participation at Business Partner events. Engaged and directed projects with third-party vendors, copywriters and graphic designers.