Beaverton, Oregon, United States
I started college as a Math major, but quickly discovered that while I love logic, problem-solving, and a good Excel formula, my true passion lies in planning, building relationships, and driving results through integrated marketing campaigns. I switched to Marketing one day - and never looked back. Today, with 17+ years of experience in B2B SaaS marketing, I’m a strategic demand generation leader known for scaling high-performing global teams and delivering integrated, multi-channel campaigns that drive measurable growth and revenue. I’ve led cross-functional, cross-regional marketing organizations spanning lifecycle marketing, global events, ABM, partner marketing, customer marketing, and integrated campaigns - aligning them with Brand and Creative, Sales, RevOps, Product Marketing, and Executive leadership to meet and exceed pipeline goals. I’m passionate about using data and insights to optimize performance, refine attribution and forecasting, and ensure marketing investments deliver maximum ROI. I love designing full-funnel programs that balance brand-building creativity with measurable business impact, whether targeting startups, enterprise accounts, or everything in between. Over my career at companies like LastPass, Wrike, Syntellis, Jama Software, and Tripwire, I’ve developed and implemented scalable processes, reporting frameworks, and best practices that not only improve efficiency, but also build trust between marketing and sales. Outside of metrics and marketing plans, I’m known for my energy, my collaborative leadership style, and my truly terrible dad jokes (ask me what you call a cow with no legs!). I lead with empathy, wear my heart on my sleeve, and believe that teams do their best work when they feel supported, inspired, and empowered.