New York City Metropolitan Area
Experienced public relations professional with a successful track record working in the fashion and lifestyle industries. Graduated Summa Cum Laude from the University of South Carolina with a Bachelor of Arts in Public Relations and a minor in Fashion Retail. Interested in PR, experiential marketing, branding, social media and special events. Currently seeking an opportunity in the fashion, lifestyle, entertainment or popular culture industry.
Public Relations Manager for Karl Lagerfeld Paris, Vilebrequin, and Sonia Rykiel.
- Coordinated editorial, VIP and internal sample requests for all lifestyle categories using Fashion GPS - Created press clippings and compiled monthly credit reports to send to internal and external partners - Assisted with the event planning process and worked on-site for 5+ events per year - Conducted influencer research and outreach - Developed and executed gifting strategy - Assisted with pitching seasonal trends and key moments - Coordinated quarterly lookbook shoots
- Coordinated editorial, VIP and internal requests for women's ready-to-wear and accessories using Fashion GPS - Created press clippings, sent out daily coverage reports and compiled worldwide monthly credit reports - Prepared for and assisted at on-site events, such as the Met Gala and in-store events - Assisted with administrative and PA duties for executives