New York, New York, United States
Medical caregiver at the ASPCA Kitten Nursery
◦ Oversee, develop and execute all digital marketing and public relations strategies, promotional campaigns and social media for both Derek Lam main collection and contemporary line 10 Crosby Derek Lam ◦ Launched Derek Lam collection and 10 Crosby on numerous social platforms and maintain daily as the voice of Derek’s digital presence ◦ Compose and design original content for all social media platforms, dereklam.com and 10crosby.com ◦ Create, develop and execute annual marketing plan with strategic programs and activations across multiple channels that are congruent with the brand DNA ◦ Responsible for establishing and maintaining relationships with editors, stylists, influencers and bloggers ◦ Manage marketing, PR and event budgets ◦ Organize, direct, style and approve look book and e-commerce photo shoots ◦ Hire, manage and direct external creative teams, programmers, photographers and videographers to create exclusive assets to accompany original content on and offline
◦ Establish and maintain relationships with key editors, stylists, bloggers and influencers ◦ Schedule and conduct market appointments, re-sees and stylist appointments ◦ Facilitate and respond to all editor and stylist sample requests using FashionGPS ◦ Define brand appropriate celebrities and influencers to target for gifting programs ◦ Edit and approve fashion show requests, lists, and seat assignments with external press agency ◦ Produce lists for look book mailings, runway shows, events and marketing campaigns ◦ Assist with planning and executing all events including two store openings, In-store retail and charity events, after show parties and sponsored luncheons ◦ Produce and present monthly global press reports to executive team and international press teams ◦ Create and distribute press releases and celebrity placements