Courtney Conway

Lifecycle + Retention | DTC E-Comm Brands | Holistic + Omnichannel Retention Strategist | Ex-Brooklinen, Currently @ Grüns

San Francisco, California, United States

About

Hi! I’m Courtney, it’s nice to meet you. I’ve spent the last 8+ years in retention marketing in the DTC e-commerce space with brands like Grüns, Brooklinen, Marlow Pillow, Jones Road, Palermo Body, and more. I’m passionate about marrying data-driven tactics with brand building and storytelling to create a more holistic retention program. At the end of the day, your retention program is more than just the emails you send — it’s the overall experience the customer has with your brand, start to finish. www.courtneyconway.com

Experience

  • Director of Retention and Lifecycle at Grüns
    Sep 2024 - Present · 1 yr 10 mos

    Lead all things retention at Grüns, Nütrops, and Immün

  • Retention Consultant and Freelancer at Courtney Conway Consulting
    Mar 2024 - Oct 2025 · 1 yr 8 mos

    Working with brands like Jones Road Beauty, Piccalio, and Billy Reid to improve their email and retention programs to keep customers coming back.

  • Brooklinen (5 yrs 2 mos)
    • Director of Retention
      Jul 2022 - Mar 2024 · 1 yr 9 mos

    • Senior Retention Marketing Manager
      Aug 2021 - Jul 2022 · 1 yr

      Leads all retention marketing strategies and tactics (email, SMS, direct mail, etc) to increase customer repeat rates and LTV. Includes email + sms strategy for new pillow brand, Marlow.

    • Retention Marketing Manager
      Jul 2020 - Jul 2021 · 1 yr 1 mo

  • Marketing Assistant at Palermo Body
    Feb 2018 - Feb 2019 · 1 yr 1 mo

  • Editorial Intern at AHAlife
    Oct 2017 - Dec 2017 · 3 mos

    + Helped their editorial team with producing content for their lifestyle blog The Good Guide. + Pitched stories ideas and produced stories from start to finish. + Produced product descriptions that are SEO friendly.