Bucharest Metropolitan Area
▶️ 20 years of experience capable of delivering a broad range of tactical communications output extended across public relations, below-the-line communication & advertising. ▶️ Expert in integrated below-the-line communication: work ranging from in-store marketing, event management, brand activations & brand/ product launches. ▶️ Expertise and clients spanning retail, FMCG, lifestyle, financial solutions, IT & technology, or beauty. ▶️ I am adept at working alongside, managing, and leading high-performing teams with diverse personal and professional backgrounds, showcasing my strong management skills. ▶️ I am enterprising and entrepreneurial-minded, as evidenced by my successful management of different divisions, which delivered constant profitability yearly for several years. ▶️ I am co-owning and managing an integrated advertising group that has increased its revenue almost ten times in the past ten years, demonstrating my strong business acumen. ▶️ Skills: focused, dynamic, high-performance centric, resilient, forward thinker.
Founded and succesfully ran Wave Xperience - the event marketing arm of Wave Division. Core competencies: shopper marketing, consumer behavior, brand activation and trial campaigns, shopper insights, experiential marketing, in-store event services, corporate events. Main fields expertise: FMCG, Retail, Finance, Electronics, Household Appliances, Personal care products. Clients: Procter & Gamble Balkans, Nestle, Lidl Romania, Coca - Cola, Pepsico, Axa Insurance, LVMH, Tuborg Romania, Hochland, Indesit.
Served as a senior strategic counsellor to the agency in key business activities including: corporate social responsibility, event marketing and brand/product campaigns. Projects under coordination: Communication guidelines for the Ministry of Environment, "Energie pentru Maine" – the first national energy saving campaign, "Saptamana Mediului – Tau" World Environment Day campaign, "Danube Day" series of events, communication strategies, corporate projects and CSR campaigns (details available upon request).
Developed and executed integrated event concepts according with the strategic communication plan that embraced clients’ vision and positioning; Oversaw client programs and campaigns, including strategy, content development and event management. Clients: Nokia Romania, Unilever South Central Europe, Petrom, Raiffeisen Bank, Red Management Capital, Saint Gobain Isover, Dell Computers, Oresa Ventures, Avon Romania, Romtelecom, etc. Projects under coordination: Official launch of the USCE Factory at Ploiesti, USCE Christmas Party (2005-2007), Launching "Green to the power of Petrom" - the largest ecological rehabilitation project in Romania, Dell's "Future of Computing" global tour, Official launch of the construction works at Nokia Jucu Factory, Official inauguration of first assembly line at Nokia Jucu Factory, other various corporate events (details available upon request).