Los Angeles, California, United States
Country Manager and global partnership leader with 10+ years of experience across gaming, product marketing, product development, business development, and strategic partnerships. Track record of leading cross-functional and global teams in defining vision, building strategic initiatives, and delivering impactful business results across multiple markets. Currently leading PUBG MOBILE’s North America business, overseeing regional growth strategy, partnerships, market performance, team management, and commercial operations. Extensive experience developing and executing global business development, licensing, and IP collaboration strategies with leading entertainment, sports, consumer, and technology brands. Proven ability to identify new opportunities, negotiate complex partnerships, and drive revenue growth through innovative cross-industry collaborations. Experienced in agile and lean methodologies across marketing, partnerships, product development, and go-to-market execution. Passionate about combining strategic planning, operational leadership, and tactical execution to improve customer growth, engagement, retention, and long-term business performance.
- Lead PUBG MOBILE’s North America business, overseeing market strategy, user growth, monetization performance, marketing initiatives, and cross-functional execution across the region. - Manage North America-based teams and external partners, driving operational excellence, performance management, resource planning, and local market expansion. - Spearhead global and regional business development initiatives, securing strategic partnerships, licensing agreements, and cross-industry collaborations with leading entertainment, sports, consumer, and technology brands. - Develop and execute high-impact IP partnership strategies, working with major global franchises to deliver in-game content, marketing campaigns, and revenue-generating collaborations. - Serve as a key bridge between North America and global headquarters, aligning regional business priorities with worldwide product, publishing, licensing, and commercial objectives.
- Leading global and North American partnership and licensing efforts for major Tencent titles, including PUBG MOBILE, NIKKE, and Honor of Kings. - Identifying and securing international and North American partnerships to expand game reach, monetization, and in-game content. - Collaborating with internal teams and global brands to develop cross-border strategies that boost player engagement and market visibility. - Monitoring industry trends in both global and North American markets to capitalize on emerging opportunities and maintain Tencent’s competitive edge in the gaming industry.
- Lead, build, maintain, and evolve external relationships with partners and across the ecosystem and brands. And manage main strategic partnerships with entities - Lead and develop cross-product area strategic partner initiatives and build go-to-market strategies to meet broader goals across rapidly changing industries.Provide insight into the tech industry, as well as products, users and companies across multiple industries - Ideate and drive complex agreements with potential partners and renewals/expansions for existing partners and build consensus with internal and external executives. Oversee integrated marketing from brand partnership perspective in strategic global level - Engage with several internal cross-functional teams across multiple geographies to incubate, launch, improve new products and user experiences across markets and functional areas
- Develop partnership strategy for brand and marketing partnerships that bolsters the company’s core strategic goals - Lead deal negotiation, identified collaboration opportunities and structured agreements with multiple game partners like PUBG MOBILE, Fortnite MOBILE and Brawl Stars - Take initiative and drive partnerships that build results across the company, OnePlus brand awareness in PUBG MOBILE community YoY growth ~56% in NA, ~49% globally - Provide insight into the smartphone industry, as well as products, users and companies across multiple industries - Maintain and develop relationships with a network of diverse partners, seek to bring existing partnerships to the next level of impact, plan and work with PUBG MOBILE team for the largest viewership in mobile esports history for PUBG MOBILE Global Championship 2020 - Oversee integrated marketing from brand partnership perspective in both US and global level
-Lead and drive creative partnership and business development strategies to increase revenue -Identify opportunities for partnerships within clients and potential collaboration brands -Structure, present, negotiate and close new partnership deals -Build infrastructure, processes, and best practices to support the work of partnership and business development, including introduction of tools, systems and methodologies -Represent Velvet externally, generating enthusiasm and new leads at every opportunity -Oversee the ideation, planning, and production of events