Cosmin Tanase

Head of Commercial Excellence | Europe | FMCG, Retail, Pharma, Consulting | Sales Force Effectiveness, RGM, Pricing, CRM, Perfect Store, Sales Transformation | Driving commercial transformation & scalable growth

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About

Commercial excellence leader with 20+ years of international experience across pharma, consulting, FMCG, and retail. Proven track record in designing and scaling end-to-end commercial transformations, leveraging strategic vision and rigorous execution to deliver sustainable impact. Experienced in leading cross-functional teams in complex matrix organizations and driving exceptional results through people. Passionate about orchestrating growth transformations, leveraging the latest digital, analytics and AI tools. Contact: [email protected] Expertise: Commercial Excellence, Sales Force Effectiveness (SFE), Revenue Growth Management (RGM), Commercial Transformation, Pricing Strategy, Trade Investments, Commercial Policy & Governance, Go-to-Market Strategy, Route-to-Market Strategy, Perfect Store, Distribution, Visibility, Digital Shelf, Customer Segmentation, Target Setting, CRM, Data-Driven Decision, Performance Cockpit, Customer Segmentation, Category Management, Trade & Promotion Effectiveness, Commercial Analytics & ROI, Sales Enablement, Coaching & Capability Building Industries: FMCG/CPG, Pharma, Retail, Consulting

Experience