Cory Williams

Senior Product Designer

Greater Melbourne Area

About

Product designer and design leader with 15 years across fintech, proptech, insurance, and education. Most recently I led designers at Ailo, where I grew the practice, building out our design system, embedding design into how the wider product org worked, and trying to make sure craft didn't get lost as the team scaled. I'm most interested in the space where design systems meet AI-assisted workflows. Not the hype side of it, but the practical stuff: how teams actually structure and scale design work, and where AI tooling meaningfully changes the way we think about design components, documentation, and handoff. I care a lot about how design decisions get made, not just what gets shipped.

Experience

  • Ailo (Full-time · 6 yrs 5 mos)
    • Design Team Lead
      Sep 2021 - Mar 2026 · 4 yrs 7 mos

    • Senior Product Designer
      Nov 2019 - Sep 2021 · 1 yr 11 mos

      Ailo is a payments and communications platform that enables property managers, property investors and renters to connect, collaborate and create places people love living and investing in. Founded in 2017, Ailo has built the largest property management dataset in Australia and has helped more than 240,000 property managers, property investors and renters work better together.

  • Prime Motive (5 yrs 9 mos)
    • Senior UX Designer
      Jan 2017 - Oct 2019 · 2 yrs 10 mos

      Leading the UX department, I worked closely with our clients and stakeholders to uncover and define project requirements and set project goals. Conducting UX research, competitor reviews, heuristic audits and accessibility audits were all part of my remit. To date I've conducted more than 200 customer interviews and concept tests to provide insights and inform project outcomes. Extensive experience working within insurance, banking, university and sporting industries.

    • UX Designer
      Feb 2014 - Jan 2017 · 3 yrs

      Key Responsibilities • High fidelity UX wireframes and mockups • Detailed interactive prototypes • Designing responsive web and mobile experiences • Directing visual appearance of product/site enhancements and new features • Creating detailed specification documents and website requirements • Working closely with project stakeholders including executives and developers

  • UX/UI Designer at Favourit - Social Sports Betting
    Feb 2011 - Oct 2013 · 2 yrs 9 mos

    Working closely with a small team of talented developers we created the first of its kind social network which brought sports and betting fans together. I designed the platform from the ground up, creating unique and experiential templates for feeds, events and gaming pages. The thriving platform enabled fans to connect their bookmaking accounts and bet on thousands of sporting events.

  • Front End Designer & Developer at Square Circle Triangle
    Jan 2009 - Dec 2009 · 1 yr

    Front end development delivering HTML/CSS website experiences using the Agency CMS. Worked on many responsive websites for large scale Mirvac Development and Community constructions.

  • Design Internship at Rip Curl
    Jul 2008 - Aug 2008 · 2 mos

    Worked closely with the design lead to deliver web and print ready designs for that seasons digital catalogues and supported the development team with updates to the website.