Towson, Maryland, United States
At the helm of Nick & Cory Entertainment, my strategic vision has cultivated a vibrant community of over 200,000 YouTube subscribers, leveraging social media analytics and content planning to drive a 30% growth in the past year. Our team has expertly integrated partnerships, resulting in significant fundraising efforts alongside maintaining rigorous schedules and budgets for content production and brand expansion. With my tenure at Walsh Media LLC, I've honed a production skillset that has been pivotal in the creation of cross-platform social media brands, including a YouTube channel with 1.2 million subscribers. We've embraced emerging markets, such as short-form content on TikTok reaching 1.5 million followers, by analyzing viral trends and utilizing statistical insights to inform our strategies and achieve impactful audience engagement.
- Manage content strategy on a fast paced weekly content posting schedule - Produce highly detailed content storyboards with regards to budgets, event deadlines, and creative vision - Determine publication processes for maximum viewership and brand awareness - Manage and oversee team of editors in order to coordinate the original content vision - Coordinate fast paced and high stress assignments in an ever-changing environment
Co-owner of the business Nick & Cory Entertainment: • Created a Social Media entertainment brand with 200,000 Youtube subscribers and 29 million total views, achieving a top video view count of 1.3 million. • Developed and implemented comprehensive brand strategies informed by data analytics and industry trends, resulting in a 30% growth in the last year. • Conducted market research to understand competitive landscape and inform strategic decisions. • Built and maintained productive relationships with industry partners, integrating sponsorships that raised over $50,000 in fundraising. • Managed schedules and budgets for the annual macro growth objectives as well as weekly micro schedules for all staff. • Led employees of multiple department teams - from pre production and brand strategy teams to editing and publication teams - to ensure alignment with company goals on a recurring weekly basis. • Established and maintained a strong relationship with our audience while creating a funnel for converting 2-3% of that 200,000 to $5-10 monthly paying members of a secondary content platform.
• Created multiple cross-platform social media brands from the ground up, resulting in the top brand amassing 1.2 Million subscribers and 276 Million youtube views. • Utilized production skillset to storyboard, write, film, edit, and market video content 2-3x per week for over 4 years. • Quickly identified and capitalized on emerging markets such as Short Form Content, growing a TikTok channel to 1.5 Million followers. • Handled logistics and scheduling for organizing staff on all content, as well as the handoffs for each phase of the pre/post-production. • Conducted in-depth analysis of viral trends and backend statistics to inform strategic decisions, growing the first YouTube page to 1 million subscribers in under two years. • Led the development and execution of annual brand plans and 7 figure budgets, including product launches and multiple simultaneous marketing campaigns. • Collaborated with sponsorships to fundraise over $500,000 from brands such as SeatGeek, NordVPN, Hello Fresh, Raycon, and more. • Integrated AI services to assist with creative strategy through rapid A/B testing of publications via data analysis.
- Supported the strategic vision of clients on TikTok Shop - Developed, implemented, and managed social media strategies to align with client’s ecommerce growth goals on TikTok Shop - Prepared competitor analyses, shop audits, and provided actionable insights for clients at all stages of their business - Maintained an accurate record of client’s data and proactively provided ideas on areas to pivot and exploration opportunities - Collaborated with the creator affiliate team to outreach to influencers who would be a strategic fit for client by using the TikTok Shop Affiliate Marketplace and Ghost tech - Navigated promotional opportunities and advocated for clients both on and off TikTok Shop Seller Center - Provided insights on optimization opportunities for SEO and ads to support growth on TikTok Shop - Stayed up-to-date on all new TikTok Shop features and tools, communicating changes both internally and externally when relevant - Responsible for affiliate and content data analysis, deeply understanding business logic, and conducting agile and effective assessment and monitoring of client performance, and giving valuable suggestions through in-depth analysis
I co-created this social media brand as part of a team. My role is to oversee all content creation; I produce, direct, film, and edit the videos for this brand. All social media strategy and direction for content is researched and headed by me. I coordinate efforts with other team members to lead them during all production, as well as direct all hired talent at the same time. It is my responsibility to handle all complications in the event that an issue arises in regards to production. • Created an Instagram brand that grew to 200,000 followers in under 1 year and amassed over 500 Million video views • Developed and executed brand strategy via weekly board meetings and content deliverables • Identified various algorithm hack strategies for encouraging engagement in branded content that increased likes/views by over 400% • Managed communications and annual budgets in order to facilitate partnerships with trending Influencers. One example of an Influencer partnership helped expand audience reach by 200% and follower growth by 50k followers