Berlin Metropolitan Area
I'm a senior B2B SaaS marketing leader focused on helping high-growth software companies turn early traction into predictable, scalable revenue. Over the past 12+ years, I've led global marketing teams across EMEA and North America, partnering closely with product and sales to align product-led growth with enterprise GTM. I specialize in turning fragmented activity into unified go-to-market systems that consistently create pipeline and revenue. I build marketing organizations from the ground up, growing teams from a few early hires to multi-layered teams of 25 while professionalizing processes, structure, and execution. I'm most effective in companies scaling from early-stage momentum into structured, multi-team growth – typically in the $10M to $50M ARR range. My passion is helping SaaS organizations move from founder-led experimentation to repeatable, team-led growth – where marketing becomes a core driver of momentum. Outside of my day-to-day work, I regularly speak at industry events, and I'm the author of Brand Primacy: How Google Made Companies the Kings of Content. If you're building a B2B SaaS company that needs to scale with clarity, alignment, and focus – I'd love to talk.
• Achieved 250% YoY ARR growth in a product-led growth motion • Closed Series A funding round of $16M • Led an 8-person Marketing team, driving the majority of company revenue with PLG • Released new AI product to the market
• Achieved a 42% YoY revenue growth and successfully closed two Series B extensions • Managed full P&L responsibilities and drove strategic initiatives to expand company revenue • Led Sales, Marketing, Customer Success, and Account Management teams with 25 reports
• Grew SaaS ARR 100% YoY for 4 years • Achieved a successful exit to PE in 2021, playing a key role in leading the transaction team for a seamless transition • Executed successful GTM in US, UK, DACH markets for market expansion, driving brand awareness and revenue growth • Led a 15-person team with full P&L and an $8M budget
• Grew inbound MQLs by +100% YoY while lowering CPL by 25% • Expanded to North America and UK markets • Executed scalable organic and low-cost paid strategies
• In-housed many marketing functions including SEO & SEM • Tech and sales partner management • Events and social media marketing
• Planned and implemented SEO strategy • Managed public relations activities • Coordinated advertorials and marketing collateral