Portland, Oregon, United States
AI is changing more than tools. It is changing how regulated organizations coordinate work, manage risk, preserve trust, and serve customers. I write and speak about AI adoption through the lens of regulated workflows — such as community banking and treasury — because that is where the deeper operating-model challenges become real and not theoretical. My view is that most organizations start AI in the wrong place. They begin with tools. The better starting point is the real operating layer of the business, where bottlenecks, handoffs, exceptions, and customer confusion already exist. That is why I keep coming back to bank treasury. In banking, treasury supports business clients through the day-to-day movement of money and the workflows around it. More broadly, it is a window into how regulated work actually happens and why AI adoption must be attached to workflow, trust, and executive support to stick. I bring 25+ years across storytelling, brand strategy, design, marketing, and human behavior, with work spanning organizations like Nike, WHO, Special Olympics, and the Barret School of Banking. Today, my content focuses on banking and treasury as the gateway into the larger challenge of trust-first AI adoption into regulated industries more broadly.