Cory Watkins

Chief Executive Officer @ Graham Rahal Brands | Driving Business Growth and Innovation

Zionsville, Indiana, United States

About

With decades of experience, I bring strategic vision, planning, and communication expertise to my role as Chief Executive Officer at Graham Rahal Brands. My mission is to drive innovation and excellence across our diverse portfolio, aligning with the organization's culture of leadership in the motorsports and lifestyle industries. Passionate about delivering customer-focused solutions, I aim to foster collaboration and dynamic growth while contributing diverse perspectives to the team. At Graham Rahal Brands, I oversee operations across multiple businesses, leveraging strong leadership and planning abilities to ensure seamless integration and success. Previously, as President at Brown & Watson International, I spearheaded the launch of a product portfolio in North America, collaborating with suppliers and customers to build impactful strategies. My work reflects a commitment to data-driven decisions and delivering exceptional brand experiences.

Experience

  • Chief Executive Officer at Graham Rahal Brands
    Apr 2025 - Present · 1 yr 4 mos

  • Chief Operating Officer at Graham Rahal Performance
    Nov 2024 - Present · 1 yr 9 mos

    COO responsible for all businesses with the GR Brands family, including Graham Rahal Performance, Rahal Ducati, Rahal Piaggio, Rahal Paint Protection, and Wheelhouse Social Club.

  • President at Brown & Watson International Pty Ltd
    Dec 2021 - Nov 2024 · 3 yrs

    • Developed, designed and execution of complete portfolio of products for launch in North American greenfield markets. • Created the Sales, Brand Management, Marketing, Distribution strategies of the entire product portfolio for North America. • Leveraged relationships with suppliers and potential customers for a successful product launch in North America. • Data-driven in depth analysis of the voice of the customer to develop the correct brand strategy based on the unique customer experience.

  • Senior Consultant at Jcdubya LLC
    Sep 2020 - Nov 2021 · 1 yr 3 mos

    Provided global consulting services in the automotive aftermarket to companies seeking insight into the power conversion markets.

  • Schumacher Electric Corporation (15 yrs 11 mos)
    • President
      Jan 2014 - Aug 2020 · 6 yrs 8 mos

      • Instituted world class selling strategies across omnichannel markets to drive tangible profit and expense results. • Drove Sales team to record growth in all markets, including mass retail, traditional aftermarket, ecommerce, and business to business. • Negotiated with foreign and domestic government officials to secure tax incentives for construction of new facilities. • Steered planning and development of new manufacturing facility in China. • Piloted action plan for acquisition of two key competitors in Europe, creating synergies with existing company while generating record sales at all companies.

    • Executive Vice President & General Counsel
      Oct 2004 - Dec 2013 · 9 yrs 3 mos

      • Directed Sales, Marketing, Customer Service, Engineering, Legal, and Finance divisions. • Orchestrated development of world-class customer service through teaching, coaching, mentoring and extensive technical skills training. • Demonstrated innovative and motivating for sales growth and development of the global sales organization. • Established global business plan for international product line. Sole P&L responsibility for staffing, product development, manufacturing and sales. • Promoted to President