Portland, Maine, United States
Experienced Founder with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Web Design, and Media Sales. Strong arts and design professional with a Bachelor of Arts (B.A.) focused in Fine and Studio Arts from Saint Lawrence University.
• Lead the brand strategy team on answering all brand RFPs which includes audience strategy, cross-channel planning • Consult clients to include the best measurement strategy for each campaign success, ranging from brand health metrics, CPA, ROAS, MMM and MTA partners • Provide support to the campaign management team during campaign flights to help ensure campaign success with data storytelling as a lens to provide clients with quality insights • Consult with the internal product team to align on what is needed next for our company based on industry and client needs to help drive new business forward
- Provide photo and editing services for brands and individuals
Client: Citibank • Act as primary day to day communication lead with client as well as all internal teams including Data Science, analytics, investment and tag teams to ensure all parties are working together toward the same goal • Assist Director on Sr level presentations for both internal and client facing projects • Understand and translate key marketing/media objectives in order to prepare and present communication plans to clients • Co-create RFP documents for marketplace to ensure marketing objectives are communicated clearly • Responsible and manage Sr. Associate as well as Associate for day to day operations of all media activity
Client: Citibank • Lead creating strategy for campaigns and coordinate with relevant investment team members to build and present tactical recommendation to clients • Work across Retail bank portion of business as the client day to day point of contact for all media channels • Manage budgets across all media channels within the two local markets Miami & New York for retail bank • Liaise to complete all competitive analysis work across retail bank using a cross section of tools • Lead process of making weekly optimizations to partners and compiling end of campaign wrap up reports to the clients
Client: Mondelez Worked on confections team, across all candy and gum lines of business maintaining all flowcharts on a daily basis, delivering flowcharts to clients weekly • Helped manage reporting on a weekly basis identifying optimizations on campaigns and would liaise with partners • Team lead on RFP process with partners and was in charge of creating client facing deck providing our teams media recommendation • Managed billing across teams lines of business, ensuring what we were being billed matched what our team had placed as the buy
• Produce creative briefs for brand sizzles to be used at trade shows, on social media and in decks to sales clients • Liaise between agencies to launch consumer facing campaigns in Russia • Manage four lines of Marketing department budget; Russia marketing, Global PR, Trade markets, and EMEA Marketing • Create HTML newsletter emails for press releases to sales clients and channel partners • Coordinate department meetings, book travel, prepare T&E reports, manage VP of Marketing calendar and organize trade show meetings among company attendee’s and clients at all major markets
• Maintained the website where photos, key art and logos are available to other sales/channel partners for download • Fulfilled promo orders from South East Asia, Japan and Australia on a weekly basis • Created custom powerpoints for presentations for executives • Was brought into work with the Russia marketing team to create assets and pioneer the social media pages due to my expanded knowledge of digital marketing
-Photographed NCAA Skiing Championships for Alpine and Nordic hosted by Middlebury College to be used for all participating schools media departments ready for immediate release following each event -Set up galleries of the photos and tagged each photo with school, last name and the event to be used for school and local press release daily -Created quality on time editing and cropping to photographs and had them prepared for required specifications by the organization