Oldebroek, Gelderland, Netherlands
A global business leader with a profound experience in marketing and sales, business development, R&D, product management, product development, and people leadership in the specialty chemicals and coatings industry. With my combined commercial and technical acumen supported by a broad interpersonal compatibility many differentiating new businesses have materialized. My passion is to develop and deliver in joint cooperation and cross-motivation the innovative solutions that customers are searching for. You cannot motivate people, you can only set the conditions that support self-motivation. Leading by example and empowering and supporting people in a market-oriented environment delivers the added value that ensures a sustainable business. Contact details: E: [email protected] Key competences Business to business marketing: Business strategy definition, strategy communication and implementation| Customer engagement and joint solution development| Value-based selling , pricing and product portfolio management| Go-to market strategy, Product launch commercialization and communication| Cross-functional and cross-cultural collaboration and project management. New product innovation: Market needs identification| R&D portfolio definition and development| Stage-Gate project portfolio management| Global product inventory registration. Languages: Dutch, English, German
Over 38 year of exciting developments in coatings and adhesives have come to an end. It was a big fun and rewarding journey to have worked successfully with nice and competent colleagues and partners at customers and other business relations. Many thanks to all of you who cooperated to make this work! Now my freed up time is available for equally exiting private projects.
SK Chemicals Co., Ltd. is a Korea-based company that operates its business under two business divisions: Green Chemicals and Life Science. Its Green Chemicals business division provides polyethylene terephthalate glycol (PETG) resins used for cosmetic containers, construction materials and home appliances, polyethylene terephthalate (PET) resins used as materials for PET bottles, polyester binders and adhesives that are used in coil coatings ,can coatings and flexible packaging industries. SKYBON is a product line of saturated co-polyester resins with excellent adhesion, flexibility and chemical resistances.
Key responsibilities and achievements ► Established a five year strategic plan by market segment to achieve and disseminate a dynamic global marketing plan. ► Identified global market needs and global key account innovation agendas and translated those into a value based product development innovation pipeline. ► Avidly championed the innovation process. ► Managed the global portfolio by profit analysis and translated it into pricing strategy for the commercial organizations. ► Developed go-to- market strategies for new products and new product families. ► Worldwide leadership and coaching of marketing team members, established a cohesive global marketing organizational structure. ► Made the business decisions on where to register products on global country inventory lists.
Key responsibilities and achievements ► Enhanced the profitability and growth of the product portfolio by discontinuation of marginal contribution products and replacement by innovative new product offerings; focus sales efforts. ► Increased the contribution of new products and of new application sales. ► Defined and implemented customer service level agreements. ► Optimized the translation of the demand forecast into the supply chain planning. ► Set up value based pricing model based on contribution margin and continuous cost information. ► Defined and implemented a promotion strategy and escalation of Elementis’ name and brand awareness. ► Oversaw and planned the demand forecast to direct supply chain at optimised costs. ► Scouted for new opportunities in existing coatings market and development of new markets. ► Go-to-market strategy. Developed promotional package for new product offerings ► Represented the business on product regulation decisions ( EU-REACH)
Key responsibilities and achievements ► Increased the share of higher added value innovative products for DSM Coating resins. ► Contributed to DSM Flag 2010 Innovation Strategy. ► Developed new market applications for existing technologies ► Developed new technologies for existing markets. ► Integrated the European technology in the newly acquired Chinese subsidiary. ► Developed an of adhesive resin business (technology, pricing, customer qualification) ► Introduced a novel technology of specialty resins for oil winning into production and into the market. ► Developed of marketing strategy plans for markets new (adjacent) to DSM Coating Resins. ► Represented the business as key account customer contacts for the new business areas. ► Managed the program for the new product developments and new production investment projects
Responsible for the definition and execution of the R&D project portfolio for polyester coatings resins (powder, can, coil and automotive).