Enkhuizen, North Holland, Netherlands
I love to dig into customer problems and solve them with modern technology. I help scale and optimize business portfolios that matter – with a focus on sustainable solutions and social impact. To accomplish this, I focus on delivering key outcomes, building teams and quickly adapting to new learnings. I have enjoyed leading positions throughout my career in product management, product marketing, customer success, technical sales, and finance. From mental healthcare (GGZ, VUmc) to sustainable agriculture tech (30MHz, Bayer, LetsGrow), my experience spans organizations where purpose drives progress. These experiences have taught me the following about myself: - I put the customer at the center of all that I do. - My instinct is good but I seek data for my decisions - I love to win, but helping the team win gives me greater joy - I am constantly learning because I never settle - I stay calm when faced with adversity I enjoy meeting new people and hearing new perspectives. Reach out if you want to talk to me about emerging tech, creating software products, wingfoiling, literature or history. Professional Skills Product Management | User Experience (UX) Design | Product Analytics | Team Development | Market and Pricing Analysis | Strategic Planning | Product Development | Product Roadmap | Business Development | SaaS | Agile Development | Marketplace Platforms | Planning & Control
• Built and managed a customer-focused product team at LetsGrow.com, aligning product vision with company mission and vision. • Combined product analytics with continuous discovery results to create a structured roadmap (process) for now, next, and later initiatives.
In my role as a Product Manager at Bayer CropScience Vegetable Seeds, I led a team in building a model-driven recipe solution for new tomato varieties. By focusing on solving the right problems for growers, we successfully developed a product that met their needs and improved their overall experience.
30MHz has build the 30MHz platform which has the goal of digitalising agriculture. The platform consists out of both hardware (wireless sensor technology) and software (dashboard). These two are very much interrelated and the combination offers the maximum value for our customers. The product team operates on the intersection between our customers needs and our very talented engineering teams. The goal is to bring digital agriculture to our customers, by offering all the features in a way that customers can completely digitalise their own processes.
Developing and implementing the sales strategy, building both a sales team and a marketing team. Deploying the global dealer network. Establishing market-product fit
First commercial employee at 30MHz. Responsible for market development and sales. Working closely with our engineering team to help develop and defining the product in a way that we could secure our first customers with our product offering.