The Randstad, Netherlands
I’m an all-round marketing manager, with over 20 years’ experience in international organisations, where I manage marketing teams in building brand awareness, acquisition, retention, productcampaigns to further extend corporate growth. Colleagues would describe me as being coach to my team and helping them grow, but also being result driven, organized, having a can-do mentality and being committed to help out the team wherever I can. I’m very passionate about driving growth, sustainability and team building.
Responsible for creating global marketing programs and internationally rolling out campaigns with the goal to increase brand awareness, thought leadership and generation of leads through the website, online and offline channels, PR and using marketing automation (paid, earned, shared and owned). Next to the marketing programs my responsibility lies in creating cross functional campaigns, in collaboration with partner marketing, customer success or for example the product marketing and product management team to release product updates, specific branding of key features and the overall branding of the product.
I started at Sana as Project Manager Campaigns where I focused on creating and executing campaigns for lead generation. By managing the project from campaign creation (determining deliverables, budget and channels), through briefing and guiding the content, design and digital team and making sure campaigns are launched on the set dates and being rolled out in the different markets, plus tracking the results. Sana Commerce is a certified partner of Microsoft Dynamics and SAP. Our innovative approach and strong partner network make Sana the driving force behind over 1,200 web stores worldwide. Make your business future-proof and join our e-commerce movement. For more information on our product or on joining our team, visit www.sana-commerce.com.
Responsible for lead generation/multi-channel campaigns • Develop and execute SEA campaigns (PPC) • Develop and execute landing pages on the D&B websites • Improve traffic to D&B websites by optimizing call to actions, user experience and SEO • Develop and execute Offline campaigns (managing external companies) Responsible for marketing automation (Eloqua) • Develop and execute emailing campaigns • Develop and execute Lead Nurture Programs • Develop and execute Lead Scoring Programs • Frontend testing sync between Marketing Automation platform and CRM platform Responsible for content • Obtaining customer references from Sales department • Coordinating interviews with customers and leading process • Coordinating interviews with consultants for customer cases. • Coordinating quarterly newsletter D&B Insight (newsletter to customers and prospects) • Content mapping based on Buyer Persona’s and business buyer cycle
Responsible for outbound campaigns via call centers • Daily management of call centers • Selecting new call centers and negotiating contracts • Testing results of call centers campaigns • Weekly result meetings with sales • Improving the sales follow up Responsible for data selection • Determine data queries and selections • Analysing market data • Analysing customer data and usage of data
Experience in strategic communication • Creating the strategic communication plan • Managing the regional communication team • Integrating communication during mergers • Communication support on implementation ERP system • Communication support on site (Shell contract) • Editor of 2 staff magazines and 1 company magazine Experience in marketing communication: • Creating the marketing communication plan • Implementation of market positioning in communication resources • Responsible for communication resources • Responsible for communication budget • Organisation of events and fairs (Facilitair 2009/ NVTG Congress) • Developing and executing marketing campaigns • Responsible for PR, press releases and writing articles for market related magazines
Experience in marketing: • Creating marketing plans • Market desk research • Developing and launching new business propositions • Developing and executing direct mailing campaigns (B2C and B2B) • Managing call center campaigns • Organizing events and fairs (CEBIT Hanover 2006) • Organizing customer events • Online marketing, generating traffic via online search campaigns • Setting up marketing campaigns with affiliate partners like Rabobank, T-Mobile, UPC and Lebara Mobile Experience in communication: • Generating official press releases • Creating communication reports • Advertising and writing articles • Developing brochures • Developing mailings/ e-mailings • Responsible for maintenance of the corporate website and other online applications