Basel Metropolitan Area
I build markets from the ground up. Not just enter them — anchor them, grow them, and make them last. Over 20 years, I have led and accelerated international business expansion, market structuring, and commercial transformation across Switzerland, the DACH region, and European markets — across multiple sectors: pharma, automotive, logistics, transport & supply chain, luxury, healthcare, FMCG, e-commerce, renewable energy and biomass… What I do concretely: 👉 Develop and execute market entry and growth strategies from scratch, acting as a strategic bridge to new markets — two crucial dimensions for successfully establishing and growing a business in a new country. 👉 Build and lead cross-cultural sales organizations in complex environments: adopting the right posture and mindset, understanding cultural nuances, selecting appropriate entry points and strategic networks to align corporate culture, business objectives, and local market expectations — resulting in high-impact positioning and a sustainable foothold. 👉 Manage strategic accounts at C-suite level across multilingual markets. 👉 Drive revenue growth while rebuilding trust after major organizational transitions. Selected results: ✦ +40% business growth at XPO Logistics within 24 months — following acquisition and key account loss ✦ +23% growth at Swiss Post International — Swiss Post Sales Award after 9 months ✦ +20% regional growth at DSV — building French-speaking Switzerland from the ground up ✦ Market launch of two luxury fashion brands across Switzerland and France Builder-oriented by nature, I combine cross-cultural leadership, team management, rapid integration capability, and international business strategy — with a strong command of international negotiations, customs regulations, Incoterms, cross-border environments, and financial and legal frameworks. Based in the Three Borders region (CH–FR–DE), I operate across Switzerland and the DACH market — supporting international companies entering or expanding in Switzerland, with deep local market knowledge and cross-cultural expertise. Native French speaker, German-speaking since childhood — I work daily in French, German (Swiss German & Schwäbisch included) and English, complemented by Spanish and Italian — and in the cultural codes that make deals happen across borders. Actively considering Country Manager, Head of Sales, or equivalent executive roles — Switzerland, DACH, or international scope.
Created and leading the international sales function for an AI- and IoT-driven real-time monitoring and supply chain visibility start-up — building the commercial structure from scratch. ▸ Designed and executed the international go-to-market strategy across Europe and beyond, with active business development across Switzerland, Spain, Norway, and international markets. ▸ Built and structured a network of commercial representatives across multiple countries to accelerate market reach and local anchoring. ▸ Developed strategic opportunities with international NGOs, healthcare environments, and industrial players — with contracts currently in negotiation. ▸ Acting as the bridge between complex technology and the operational and business realities of clients in multicultural environments.
Recruited to structure and accelerate DSV's market presence in French-speaking Switzerland — a region with significant underexplored potential following the integration of Panalpina and Agility. ▸ Built the positioning, visibility and business culture in Western Switzerland — aligning portfolios, client expectations and operational standards with DSV's international approach. ▸ Led the commercial reorganization of a 3-person team — driving change management, cross-cultural integration and organizational alignment within a German-driven environment, reorienting the team toward a true client-centric culture. ▸ Retained existing accounts in a post-acquisition context — rebuilding client confidence and preventing churn at a critical transition moment. ▸ Developed an entirely new client portfolio — large accounts and SMEs alike — delivering +20% regional growth in a market with no prior commercial footprint. ▸ Acted as the strategic and cultural bridge between German- and French-speaking Switzerland — aligning teams, clients and corporate expectations across both cultural environments.
- Built budget and the actions plan for 2 brands - responsible for P&L : KARINE LEPETIT & LES REMARKABLES - Drove brand positioning and retail development across Switzerland and France. - Opened and developed strategic relationships with premium department stores, concept stores and luxury retail networks. - Negotiated and managed pop-up stores, retail activations and private sales events to strengthen brand visibility and customer engagement. - Built bridges between brand identity, customer experience, retail expectations and local market positioning. - Represented the brands within luxury, fashion and lifestyle environments integrating Paris Fashion Week, Cannes Film Festival and high-end luxury networks. - Developed brand image through visual merchandising, fashion events, shootings, digital presence and luxury relationship networks. - Built and structured ambassador, influencer and public relations networks to strengthen long-term brand visibility and positioning.
- Joined Swiss Post International at the launch of a new international Business Unit focused on building European business and developing strategic international accounts. - Drove strategic growth and executive-level account development across France, Spain, Portugal, Belgium and Luxembourg. - Managed Swiss subsidiaries of major European groups by aligning local business requirements with international supply chain and commercial strategies. - Acted as a strategic interface between Swiss operations, international customers and multicultural market environments to strengthen Swiss Post’s international positioning and long-term market anchoring. - Structured and developed relationships with major international accounts in retail, healthcare, e-commerce and complex supply chain environments. - Awarded the Swiss Post Sales Award after 9 months for outstanding business performance and strategic impact (+23% growth).
- Drove the Swiss repositioning and designed the marketing and sales strategy following the acquisition of Norbert Dentressangle. - Represented Switzerland in European strategic development and international leadership meetings. - Implemented & Led the commercial development, business transformation and cross-border growth strategy approved by the French Executive Committee. - Managed a complex double-transition context combining the loss of the company’s historical Swiss key account and the shift from Norbert Dentressangle to the new XPO corporate identity. - Rebuilt customer confidence and market credibility in a Swiss market highly sensitive to stability, continuity and local anchoring. - Secured Decathlon CH as a major strategic account and supported its large-scale retail expansion across Switzerland. - Led the swiss growth plan through the opening of 2 cross-border customs and logistics hubs strengthening international supply chain capabilities, accelerating the market competitiveness & long-term business anchoring. - Delivered +40% business growth and restored profitability within less than 24 months.