Greater Munich Metropolitan Area
I’m a regional marketing and GTM leader with over a decade of experience driving pipeline growth, account engagement, and strategic marketing initiatives across enterprise SaaS environments in Central Europe. 👉 What motivates me most is building marketing that creates real business momentum. I work closely with Sales, Customer Success, BDRs, and partners to connect strategy, demand generation, and account engagement across the funnel - from first touch to executive conversations and pipeline acceleration. What I’m known for: ✨building strong alignment across cross-functional teams and stakeholders ✨translating complex technologies and market shifts into clear, impactful narratives ✨creating high-impact GTM programs through ABM, executive engagement, and integrated campaigns ✨combining strategic thinking with hands-on execution and operational ownership I strongly believe that great marketing is a team effort. Collaboration, transparency, and shared ownership have always been at the core of how I work. I genuinely enjoy bringing people together around a common goal and creating an environment where teams can do their best work. I’m naturally curious and continuously learning - especially around AI-driven marketing, evolving go-to-market strategies, and how modern revenue teams operate. 👉 I’m particularly interested in roles where marketing is closely aligned with Sales, focused on real accounts and measurable business impact, and where strategy, demand generation, and ecosystem collaboration come together to drive growth.
Member of Exit Five, the leading B2B marketing community founded by Dave Gerhardt. I use the community to stay on top of modern GTM, demand generation, ABM, and AI marketing practices, learning from experienced marketing leaders and practitioners worldwide.
Led field marketing for Central Europe (DACH), translating Yext’s AI Search and Brand Visibility strategy into regional GTM programs that drove enterprise engagement and pipeline growth. Built integrated GTM programs across ABM, executive engagement, events, and partner marketing to connect global strategy with local market execution. Key contributions - Owned and executed regional field marketing strategy across DACH in close alignment with Sales, Customer Success, and EMEA leadership - Designed and delivered executive events, ABM programs, and partner-led initiatives to engage target accounts and accelerate pipeline growth - Expanded ecosystem-driven growth through strategic co-marketing and alliance partnerships - Translated emerging topics such as AI Search and digital visibility into actionable campaigns and thought leadership initiatives - Drove cross-functional collaboration across Sales, RevOps, Product Marketing, Customer Success, and Solutions Engineering - Contributed to regional pipeline acceleration through integrated GTM programs combining events, partnerships, ABM, and executive engagement Recognized for bringing structure, strategic clarity, and momentum to cross-functional initiatives in fast-paced enterprise SaaS environments.
Led regional demand generation and partner-led marketing across Central and Eastern Europe, driving enterprise engagement for a highly technical data platform (Trino-based). Focused on translating complex data infrastructure topics (data lake analytics, federated querying, data mesh) into clear value propositions for CIOs, CDOs, and technical decision-makers. Key contributions: - Owned full-funnel demand generation strategy across CEMEA, including multi-channel campaigns (email, search, social, events) with strong segmentation and personalization - Executed partner-led co-marketing programs with strategic partners (e.g. Red Hat, Accenture, SVA, Confluent), driving joint pipeline and market reach - Supported ABM initiatives and worked closely with Sales leadership to activate high-value enterprise accounts - Delivered localized German content and sales enablement materials to support regional pipeline growth - Contributed to building and activating a Data Mesh community to strengthen market presence in DACH and CEMEA Recognized for strong ownership, reliability, and the ability to operate effectively in complex, cross-functional environments — with a focus on partner-driven growth and technical storytelling.
Led regional marketing strategy for DACH for a global digital intelligence platform, driving brand awareness, demand generation, and pipeline growth across enterprise accounts. Worked across industries including retail, e-commerce, logistics, financial services, and technology — translating data-driven insights into impactful go-to-market programs. Key contributions: - Owned regional go-to-market execution for DACH, aligning closely with global marketing teams across EMEA and the US - Localized and executed global campaigns to drive brand awareness, demand, and new business opportunities - Managed PR and agency relationships to strengthen regional market presence - Led content and campaign development across webinars, reports, and multi-channel programs - Executed field marketing initiatives and events end-to-end, including planning, budget ownership, and on-site execution - Supported enterprise sales teams with targeted programs to engage and convert key accounts Recognized for strong ownership, reliability, and the ability to quickly ramp on new topics — delivering high-quality work in a fast-paced, global environment.
Led large-scale website, content, and digital marketing initiatives with full ownership of CMS-driven platforms and cross-functional project delivery. Key contributions: - Owned end-to-end website and content strategy, including UX improvements, navigation updates, and feature rollouts - Managed external tech and agency partners, coordinating closely with internal IT and product teams - Delivered digital campaigns, newsletters, and customer communication formats - Led annual flagship campaign concepts driving engagement at scale - Ensured consistent, high-quality execution across complex, multi-stakeholder projects Recognized for reliability, structured execution, and strong stakeholder management across technical and marketing teams.