Corine Lee

Associate Director, Programmatic Strategy, Activation and Retail Media at Kinesso

New York, New York, United States

About

Experience

  • KINESSO (5 yrs 2 mos)
    • Associate Director, Programmatic Strategy and Activation
      Feb 2025 - Present · 1 yr 5 mos

      - Building and maintaining relationships with clients across various lines of business, serving as one of the primary point of contacts - Assisting leadership to develop and propose innovative enhancements to the existing business framework, driving client growth - Serving as one of the primary points of contact for RMN strategy, marketing, and optimizations across onsite and programmatic channels, including CTV, Display, Video, Audio and YouTube - Partnering with other leads to ensure relevant strategies are implemented to ensure campaigns are to client standards - Offering guidance for account decisions, strategies, thought leadership and budget spending around campaigns - Supervising a multi-pod team structure managing 20+ campaigns monthly, contributing to a projected $50MM+ in FY26 billable revenue - Establishing and implementing standardized practices across account such as performance, creative, and finance trackers - Acting as a main escalation point, resolving and assisting team with questions regarding campaign performance - Offering mentorship and supporting junior team members’ growth by providing constructive feedback and addressing any questions or concerns about strategy or activation

    • Manager, Programmatic Strategy and Activation
      Apr 2024 - Feb 2025 · 11 mos

      - Aided with the onboarding of a new business for company and created groundwork for campaigns processes - Developed subject-matter expertise in RMN marketing and became a primary point of contact for strategy and execution - Provided day to day supervision of tasks, coaching on performance and checking on work progress- Regularly checked in with junior team members to address concerns, support their growth, and foster overall team development - Led training across processes such as campaign management, strategy planning and finance - Analyzed data to present actionable insights to ensure growth of business - Proactively identified and offered solutions to ongoing or complex issues as they arose - Delivered and developed successful media strategies across all addressable channels

    • Senior Associate, Programmatic Strategy and Activation
      Oct 2022 - Apr 2024 · 1 yr 7 mos

      - Developed media plans for clients to help reach their business goals and media needs, working with over $5MM campaigns across various brands - Devised, ran and optimized campaigns in various DSPs across various channels - Delivered recurring performance updates, data driven insights, business reviews, addressable solutions and growth opportunity presentations to agency and clients - Conducted ad hoc/custom reporting for data analysis - Independently managed client, vendor and internal relationships and conversations such as finance and planning - Trained and mentor junior staff on addressable strategies and techniques

  • Bookkeeper & Legal Assistant at David M. Peterson, P.C.
    Jan 2018 - May 2021 · 3 yrs 5 mos

    - Recorded and reconciled bank statements, invoices and financial reports - Updated banking information on a daily basis and monitoring over the IOLA account - Analyzed the firm’s tax returns to compute net gains and losses - Processed journal entries, online transfers and payments - Calculated clients’ disbursements using Quickbooks - Processed payroll biweekly and addressed any discrepancies in payroll and other accounts - Managed HR paperwork for new hires and conducted interviews to hire new employees - Supervised colleagues & assigned out paperwork and clientele phone calls - Drafted legal paperwork and prepared documents - Took clientele phone calls & translated legal paperwork verbally daily - Met clientele for intakes; explained disbursements; and settlement - Reviewed 250+ cases bi-weekly for the Zadroga Act 9/11 Victim Compensation Fund - Liaised with other attorneys weekly as a case manager to discuss referred cases by email or phone - Kept track of 6 different emails on an hourly basis

  • J.Crew (1 yr 8 mos)
    • Keyholder
      Oct 2017 - Jan 2018 · 4 mos

      - Responsible for opening and closing of store location - Opened and closed registers and handled cash deposits - Managed and supervised staff to maintain store efficiency - Encouraged store staff to maintain daily hour/day sales goals - Informed corporate of daily sales by computing forecasted sales with actual sales - Trained newly hired associates and ensured that they provided excellent customer service - Responsible for assisting and resolving customer issues and/or complaints

    • Sales Associate
      Jun 2016 - Oct 2017 · 1 yr 5 mos

      - Provided exceptional customer service assistance and maintained good customer service relationships with frequent clients - Approached and assisted customers/clients inquiries regarding merchandise and promotions - Exceeded sales quota and executed purchases for customers in person and over the phone - Maintained floor to core standards while store is opened and closed - Responsible for replenishing merchandise and stockroom trained

  • Sales Associate at Marshalls Convenience Stores
    May 2013 - Jun 2016 · 3 yrs 2 mos

    - Maintained assigned area for customer satisfaction and provided customer service - Register and layaway trained - Maintained multiple departments when there was no coverage - Earned multiple recognition for performance on service and sales - Trained and supervised new employees

  • Tutor at Mustard Seed Center
    Jul 2010 - Aug 2012 · 2 yrs 2 mos

    Worked only for 2 summers