Greater St. Louis
I help teams adopt generative AI in ways that actually stick. That means turning “cool demo” into repeatable workflows: prompt frameworks, evaluation habits, lightweight agent workflows, training, and practical guardrails that keep quality high and risk low. At TechnologyAdvice, I founded and led the company’s inaugural AI Committee, built upskilling programs for different roles, and hold twice-weekly office hours to troubleshoot real-world use cases across the business (from editorial to revenue to operations). I also co-created and co-host The Neuron AI Explained and edit The Neuron daily newslette, roles that keep me close to what’s shipping, what’s hype, and what breaks in practice. My background is journalism + philosophy: I’m trained to interrogate claims, spot missing evidence, pressure-test reasoning, and communicate clearly under deadline. In AI work, that translates into a superpower: reliability. I’m great at getting better outputs from models and getting better outcomes from teams. As a journalist, my passion has long been for disruptive technology: artificial intelligence, AR/VR/XR, AIoT. I've covered city councils, managed a crime beat, worked local government, covered some of the biggest rock n roll acts in the world, authored a 3-day per week MLB column and accompanying blog. I covered the St. Louis Cardinals on a regular basis since 2011-2015, including two World Series and three postseasons. I always worked to find the story beyond the box score or the stage, specifically in the form of features and columns. It's about finding the creative angle that hasn't already been told. I am deadline focused and capable of juggling multiple tasks at once. I've always felt the primary job of any journalist is to be capable of becoming an expert on any subject in less than an hour—whether it be professional hockey or the flow rates for a sewer lift station. I've always prided myself in this ability. I'm capable of working a beat well and developing sources, something that has led to a variety of quality enterprise journalism-style pieces.
Co-created a video-first AI show; coordinated across editorial, video, design, growth, and sales without compromising editorial integrity. Secured and conducted interviews with builders/executives across major AI organizations (Microsoft, OpenAI, Google, NVIDIA, and others). Helped scale sponsorship from $0 → ~$40K/month in ~6 months; partnered with sales to advise and assist on deals as needed. Achieved Apple Top 125 Technology Podcast (as reported by platform).
Leading the charge in testing and refining content topics and strategies for the future. My team explores new coverage areas, innovative formats, and data-driven methodologies across TechnologyAdvice’s portfolio of websites. • Experimenting with content – Testing emerging topics, formats, and audience engagement tactics to identify high-impact opportunities. • Data-driven decision-making – Building scalable, replicable content runways backed by analytics and performance insights. • Cross-portfolio collaboration – Partnering with teams across TA’s sites to refine strategies and share learnings. • Scientific approach – Applying a structured, test-and-learn methodology to shape the next evolution of content creation.
Leads daily editorial decisions for a large-scale AI newsletter; improves clarity, accuracy, and usefulness at high cadence. Helped guide growth from ~500K → ~625K subscribers in the first year via sharper story selection + packaging strategy. Balancing profitability versus protection of our audience in an effort to ensure we continue to provide the quality of work that allowed The Neuron to grow.
As managing editor of Innovation & Tech Today, I oversee and plan the publication of all print and digital content, manage freelance and staff writers, work with the web development team, schedule and record a weekly podcast and wear a variety of other hats.
As a freelance writer over the years I have covered a variety of topics. My most recent work has focused on professional athletics, high school sports and various business-related topics. In recent months (and weeks) my work has appeared in the St. Louis Post-Dispatch and the St. Louis Business Journal. Feel free to contact me with any needs.